Tiffany & Co.’s iconic Tiffany Lock collection is a symbol of connection and togetherness. But has the world of online dating complicated this notion? We look back at the courting methods of yore
In the age of modern love – read: in and amongst those stilted millennial terms like “situationships”, “orbiting”, and “beige flags” – finding an enduring connection with another human can seem as rare at the L train arriving into Manhattan on time. This idea is perhaps most evident in the city of New York; the intersection of serendipitous connections, and the mecca of Nora Ephron-esque meet-cutes – by way of an app, of course.
It is also the birthplace of the jewellery market’s latest ‘it’ bangle: Tiffany Lock, a visual statement of connection, togetherness, and the personal bond shared between two people lucky enough to have to found lifelong companionship. But has the world of online dating complicated this notion? Are dating apps getting old? And is it time to try something even older?
Yes, the pursuit of romantic connection has long been yearned. But before Raya, before Instagram, and even before WiFi, there were personal ads published in newspapers and magazines. And today, as the novelty of apps wane, old-school style personals are making a comeback via a series of Substack e-newsletters.
Ahead, we look back at the text messages of yore, and a couple of new entries from the present day as well – real personal ads that have appeared in various publications across New York City, their authors proving the age-old human need: to connect with a stranger.