London has birthed many great things – bangers and mash, pubs and pints, Prince George – but perhaps above all else it has served us incredibly good style and some incredibly great designers. Along with the British classics – Burberry, Christopher Kane, Vivienne Westwood – interesting, emerging talent has sprouted sartorially across the city in what has been an epic few days for fashion.

Between natural wine in Notting Hill and Pret sandwiches, GRAZIA reports from the ground on the moments worth taking note of.

A.W.A.K.E Mode’s Deconstructed Delight
We’ve been fans of this emerging designer for some time now and today’s show just compounded why we love the brand so very much. Deconstructed waistcoats, off-the-shoulder blazers and duck-bill heels made for a sublime show.


RIXO’s Garden Party
RIXO’s designers Henrietta Rix and Orlagh McCloskey really know how to throw a (garden) party. Recalling the most famous festival of them all, Woodstock, the London designers staged a sixties-style garden party replete with psychedelic butterflies, paisley print and feel-good flares. Add a little Joni Mitchell and a lot of ombré and the limited-edition, see-now-buy-now collection was complete.


Rejina Pyo’s New Lady
Rejina Pyo has made ladylike dressing an art form, and this week’s Spring 2020 show was no exception. Prim, perfectly puffy tea frocks, quirky hats and curious button detailing (a Pyo signature) rendered starchy style modern. As for the first look below, we’ll happily be buried in it.

Richard Malone’s Epic Proportion
Malone just proved himself volume extraordinaire with exaggerated shoulders, tiny nipped waists, oversized hips and billowing lateral shape en masse.


Emilia Wickstead’s Gelato Store
It appeared Wickstead had been on a trip to Italy, serving up collection of gelato-hued frocks, capes and gowns made for ladylike occasions where tea and scones (or Pimms and cucumber sandwiches) would likely be on offer. Just lovely.


Simone Rocha’s Frilly Fantasy
The forever-feminine designer took her girlish sensibilities to new heights with a collection of fantastical frocks reminiscent of English doilies or retro tablecloths. But Rocha’s world was a little moodier than before; a darker, deeper palette courted a dark new romance for the designer.


Molly Goddard’s Towering Tulle
London’s fashion darling can seemingly do wrong, with Miss Molly taking tulle to fantastical new heights (and width) with spectacular frothy creations in cerulean, butter and watermelon.