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Shot amid the phlegmatic structures of flora and honeycomb, with bees flitting like the reflective light of diamonds, the untamed allure of Swarovski’s latest collections, Gema and Millenia, is captured. Here, the beekeeper takes flight with a landscape of sculptural adornments. The Gema collection, a kaleidoscope of domed silhouettes, mixed cuts and Klimt-inspired gold, finds its spirit animal in the honeybee: industrious, tenacious, and vital to the natural order.
Cascading strands of yellow-hued crystals evoke the ornate architecture of a hive, glinting with the impassioned technique that went into its construction. Perched at the collarbone is a choker necklace. Rich with intricate geometry, it envelops the neck in a golden halo. Elsewhere, a brooch as versatile as a bee itself shifts from lapel to pendant with ease, embodying the multi-faceted nature of Swarovski’s dynamic design. These are pieces created not merely to be worn, but to be lived in, like nectar drawn season to season.
Alongside Gema, the Millenia range enters with its iconic authority. Born from the pioneering crystal legacy of Swarovski and reimagined under the contemporary lens of creative director Giovanna Engelbert, the collection takes a turn towards warmth this season. Caramel joins the colour wheel in layered rivière necklaces and Asscher-cut cuffs that wrap around wrists like honey trails. The craftsmanship – meticulous and instinctual – mirrors the bee’s own: each setting hand-placed, each facet a facet of light.
This year, the House’s creative language draws on codes of the wild, finding inspiration and beauty in natural structures and dynamics – not simply as visual cues, but conceptually, too. Bees, after all, are tireless workers. Their labour, like Swarovski’s craftsmanship, is painstakingly precise, devoted to beauty, and entirely essential. The hexagon of the hive reflects the modular cuts in Millenia; the shimmer of honey, the glow of Gema’s golden palette. The instinctual need to build, to create, to leave behind something greater is poignantly present throughout.
Beyond the jewellery, there is a call to embolden the very nature that inspires such craft. With its commitment to sustainability and forward-focused design, Swarovski echoes the bee’s closed-loop system with its own circularity – nothing wasted, everything repurposed. The newly unveiled Millenia all-around necklace in ReCreated green crystal is a totem of this evolving ethic. Just like the bee, the House honours the past through processes that pollinate the future.
In this collection, we find a meditation on wild beauty, natural instincts, and the craft behind indulgence, all in equal measure. It’s a sweet ode to honeyed glamour and the forces of nature that drive and inspire us – buzzing with bold brilliance.
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CREATIVE DIRECTION: AILEEN MARR. PHOTOGRAPHY: DAN GOODE. HAIR: RICHI GRISILLO. MAKEUP: MIKELE SIMONE. MANICURE: VICTORIA HOULLIS. FASHION ASSISTANT: KELLY HARTY. MODEL: CHARLOTTE MAY / THE SCOUTED
THIS FEATURE IS PUBLISHED IN THE 23RD EDITION OF GRAZIA INTERNATIONAL. ORDER YOUR COPY HERE.
