Sofia Richie and her beauty routine first piqued my interest back in March when she uploaded an image of herself wearing a sheet mask that looked suspiciously like a Kraft Cheese Single. It was intriguing and hilarious all at once.

Fast-forward to now, and the beauty intel has only gotten better. She shared her go-to fragrance, Carnal Flower by Editions Frederic Malle, and “what she puts on her face” (see below).

Image credit: Sofia Richie

She’s shared captions promoting adequate sun protection (even when indoors), divulged her favourite candle, even discussed the hair oil she is, and I quote “obsessed with”.

But her latest endeavour is a cryptic post – one that’s got even the most devout beauty enthusiasts (me) frustrated.

Richie has shared two posts of her with her favourite Tom Ford lipstick – and clearly she’s not lying based on the visibly used shape of the product. At a glance it’s a creamy, pinky-beige, but nowhere does Richie tell her followers what the colour actually is. How rude.

Sofia Richie Lipstick
Image credit: Sofia Richie

Beauty industry stalwart and Violet Grey founder Cassandra Grey even tried to do the dirty work for us, re-posting the image of Sofia and her beloved Tom Ford with the caption, “This girl. @sofiarichie what shade of @tomfordbeauty is that? The kids wanna know.”

Sadly, Richie hasn’t commented back.

Sofia Richie Lipstick
Image credit: Sofia Richie

So what is it? What is Sofia’s Tom Ford lipstick colour of choice? Because I hate not knowing, I’ve taken an educated guess on the shade name myself: Casablanca.

Not only is it the perfect pinky-taupe, it’s Tom Ford’s best-selling lipstick. There you go! Case closed (sort of). You’re welcome.

Tom Ford Beauty Lip Colour in Casablanca, $74. SHOP NOW

thoughts?