In the era of Y2K everything, it’s unsurprisingly to see a school yard accessory make its way back into the fashion zeitgeist. Scrunchies and butterfly clips are doing the rounds, but the humble ribbon isn’t one we expected to gain traction — that is, until Hailey, Olivia and Ariana wore them.

Hailey’s was part of the look for her 25th birthday celebrations. Dressed in a velvet YSL catsuit and drop diamond earrings, the model and soon-to-be skincare brand founder wore her dark blonde hair pulled up into a half up-do, with a satin black bow to finish.


And then there was Ariana, who wore her signature ponytail with a ribbon accoutrement for an appearance on the US version of The Voice. Her hair was styled by Josh Liu, who shared the look on Instagram.

Ariana is know for her cute-ish accessories and memorable hair looks, but this is one of the first times we’ve seen her with a giant bow (in a shades of royal blue to match her dress, no less), and we have to say we love it.


And then finally we have the queen of pop culture herself, Olivia Rodriguo. The Good For You singer shared a camera roll dump on Instagram the other day, with the holding shot of her wearing two braids fastened with neon green ribbons.

If it’s true that the say, ‘three times, it’s a trend’ this might be a low-key beauty look we can expect to see more of over the coming months.

If you want to emulate a similar vibe yourself over the festive period, shop out edit of grown-up bows for hair below.


Jennifer Behrwide bow hair clip, $258. SHOP NOW

Slip Silk Ribbon and Hair Tie Set, $45. shop now

Jennifer Behr April silk-satin hair clip, $187. SHOP NOW