Rosie Huntington-Whiteley can do it all. A few years agio, the model and actress launched Rose Inc., an editorial platform dedicated to beauty. But now she’s taking it up a notch and launching her very own makeup brand. Que the excitement.

Image credit: Instagram/rosiehw

It seems like a natural evolution. Huntington-Whiteley has done numerous beauty brand collabs since the launch of Rose Inc including La Bouche Rouge lipstick and Hunting Season leather cosmetics cases. She was also, up until recently, the face of Hourglass Cosmetics, and that – coupled with years in the chair as a model, have left her with some seriously enviable makeup skills.

We know about the forthcoming product line thanks to a coy announcement on Huntington-Whiteley’s personal Instagram account. In a Q&A session with fans, she teased that the lip colour she was wearing was part of the ranging, and went on to share further colour swatches.

Image credit: Instagram/rosiehw

She continued to post from a photoshoot, likely creating content for the launch. NYC-based influencers @nycbambi and @chanelmckinsie even shared some content with the caption @rosiehw angels, leading us to the inclusion the campaign imagery will feature models, influencers and other talent within the beauty space.

And judging by the swatches, we’re betting its a colour-focused makeup line, with products like blush and lip stains at the centre.

Even though it hasn’t launched, Huntington-Whiteley is the ultimate beauty muse with impeccable taste to match, so there’s no doubt in our mind that whatever Rose Inc. puts out into the world will be heaven.

There’s no set release date at the current time, but we’ll be updating this article with details as they become available.

thoughts?