Rihanna has publicly called out Snapchat after the app featured a disgraceful advertisement that made light of domestic violence.

The ad for a game called ‘Would You Rather’ asked users if they would rather “slap Rihanna or punch Chris Brown”, referencing the rapper’s violent 2009 assault of his then girlfriend the night before the Grammys (he was sentenced to five years of probation and 180 days of community labour).

Snapchat has since removed the ad and issued a brief apology (“The advert was reviewed and approved in error, as it violates our advertising guidelines”), but it’s not enough Rihanna.

Writing in an Instagram story, Rihanna said:

“Now SNAPCHAT I know you already know you ain’t my [favourite] app out there! But I’m just trying to figure out what the point was with this mess!”

“I’d love to call it ignorance, but I know you ain’t that dumb!” she continued.

“You spent money to animate something that would intentionally bring shame to [domestic violence] victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet … you let us down! Shame on you. Throw the whole app-oligy away!”

Since Rihanna’s post, Snapchat’s stock has fallen 5%.

RIP, Snapchat? Watch this space.

thoughts?