William Peter Blatty’s 1971 cult science-fiction novel ‘The Exorcist’ is not somewhere you’d typically look for fashion inspiration, yet for Louis Vuitton’s Creative Director Nicolas Ghesquière, this is exactly where he paused for Pre-Fall 2020, along with other literary and film classics.
Fashion is a novel, according to Ghesquière, and Louis Vuitton’s Pre-Fall 2020 collection embarks on a narrative journey where the garments tell their own tales. To illustrate this “wearable library” – a term that works just as well with fashion as it does with literature or on the big screen – he recalled the book covers and film posters of old, positioning his own Vuitton protagonists (or more aptly speaking, the House’s muses) into retro book covers and old movie posters wearing his Pre-Fall collection. He even fashioned one of the collection’s t-shirts with the original cover of Peter Blatty’s spine-chilling novel (which later became a groundbreaking and equally spine-tingling film in 1973).
The 24-part series features a culturally rich and varied cast, including Léa Seydoux, Sophie Turner, Angelica Ross, Stacy Martin, Kelsey Asbille, Doona Bae, Chloë Grace Moretz, Alicia Vikander, Emma Roberts, Jaden Smith and Australia’s Samara Weaving. Assuming the role of novel protagonist or movie villain, each outfit writes its own chapter made up of romantic monologues or quirky storylines. More broadly speaking, peculiar dialogues between stylistic rebellion and fine craftsmanship play out, like sportswear’s encounter with tailoring, for example.
Another example of Ghesquière’s knack of blurring past and present brilliantly, the meeting of periods, stylistic movements and anachronistic combinations brings to life Louis Vuitton’s forthcoming Pre-Fall costumes, while the kitschy new format offers another wonderful way to digest the sartorial marvels of the House.
see the louis vuitton pre-fall 2020 collection below: