MILAN, ITALY – SEPTEMBER 23: A model poses in the backstage of the Genny fashion show during the Milan Fashion Week – Spring / Summer 2022 on September 23, 2021 in Milan, Italy. (Photo by Rosdiana Ciaravolo/Getty Images)

September is always a banner month for beauty launches — summer is imminent, the holiday season is creeping up and brands are showcasing their latest seasonal innovations.

It’s particular appealing when it comes to makeup. Light, fresh, glowing skin is on the menu, and there’s a bevvy of new launches hitting shelves to help translate that dream to a reality.

So below, you’ll find our editor-approved edit of the best new season makeup buys — all that’s left to do is add to cart.

Happy shopping!

Estee Lauder Double Wear Sheer Makeup, $60. SHOP NOW

Double Wear is arguably the most iconic, cult-loved base product out there, so the hype around this new lightweight iteration was real. Turns out, it has all the loveable qualities of the original (long-wearing, pigmented, a natural finish) but with less coverage and a glowier end result. It blends seamlessly, becomes one with the skin and doesn’t smudge, transfer or settle. Five stars from us.

bareMinerals original liquid mineral foundation, $50. SHOP NOW

If you crave coverage that’s full but soft and natural-looking, this new launch from BareMinerals is pretty impressive. The nourishing formula is packed with peptides, hydrators and minerals to care for the skin, while the airless pump keeps the formula hygienic. Try it if you’re sensitive, acne-prone or deal with rosacea.

Nars Air Matte Lip Colour, $37. SHOP NOW

The best way to describe this lip product is a matte, airy, almost whipped mousse that dries down to a soft stain. But by some count of magic, it doesn’t crumble, ball up or dry the hell out of your lips — not an easy task in the matte lip universe. Either swipe it on using the doe foot applicator or tap a little with you finger, blending slightly outside the lip line for a French girl finish.

Hermes Rouge Hermes Limited Edition in Rose Magenta, $105. SHOP NOW

Each season, Hermes release limited edition shades of their Rouge Hermes lipstick ranging. The latest shade, Rose Magenta, is a deep, dense fuchsia that’s glamorous, fun and slightly impractical (and exactly what we’re craving right now).

Ilia Limitless LAsh mascara, $40. SHOP NOW

This mascara has insane reviews online, and it’s easy to see why. With long, sturdy bristle and an inky black formula it stretches each lash upwards and outwards, leaving them long, lean and defined. You can flip the wand around to tweak your results, too.

RMS beauty Re Evolve Radiance Locking Primer, $57. SHOP NOW

What’s unique about this primer is that it has a melting gel texture that delivers a dewy finish without any tackiness. The soft pearl pink tone will pep up tired skin, while the plant-based squalane base will replenish essential moisture Use it on its own, or underneath makeup for unmatched glow.