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New beauty launches for Winter 2025. Image: Prada

Just when you thought you had nailed down a routine, a host of new beauty launches arrive to promise bigger, better things. From hydrating mists that double as midday refreshers to fragrances that feel like bottled dessert, this season’s latest releases prove that the sky is the limit when it comes to product innovation, prompting us to make some room on our (overflowing) shelves.

From CHANEL’s exquisite new serum-in-mist, infused with the red camellia flower and designed for on-the-go radiance, to Maison Margiela’s dreamy Afternoon Delight, which evokes golden-hour indulgence in scent form, the latest arrivals blend function with fantasy.

Mood-lifting, glow-enhancing, and always ahead of the curve, the world of beauty continues to expand and evolve, making our lives that little bit sweeter and our mornings that little bit less rushed. Whether you’re looking to reinvent your regimen or simply indulge in something new, this edit has you covered on what’s worth adding to cart.

Best new beauty launches

N°1 de CHANEL Red Camellia Serum-in-Mist

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Chanel N°1 DE CHANEL RED CAMELLIA SERUM-IN-MIST, $175 SHOP NOW

A featherlight veil that fuses skincare efficacy with sensorial delight, the new N°1 de CHANEL Red Camellia Serum-in-Mist embodies the nexus of modern skincare. At its heart is the red camellia, the Maison’s signature flower, renowned not only for its resistance to urban aggressors but also for its regenerative properties.

Designed to be misted over bare skin or even atop makeup, it refreshes, soothes, and restores radiance with a whisper-light touch. The formula is 97% naturally derived, yet uncompromising in performance, promising hydration and antioxidant protection in a single, effortless spritz. As we navigate the demands of modern life, this is the handbag essential that restores glow on the go.

Prada Pradascope Mascara

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Prada Pradascope Mascara, $72 SHOP NOW

Prada Beauty reveals its next chapter with the Pradascope Mascara! Inspired by the House’s iconic Re-Nylon, this ultra-black formula delivers clean definition and runway-worthy lift for up to 24 hours.

The secret lies in its avant-garde 180° brush, engineered with nylon fibre bristles to grip every lash from root to tip. Creamy yet weightless, the Micro-film™  blend is infused with a hyaluronic acid complex, leaving lashes nourished, lengthened, and visibly fuller with each use. Clump-free, flake-resistant, and safe for sensitive eyes, Prada perfects the modern mascara.

Maison Margiela Replica Afternoon Delight

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MAISON MARGIELA REPLICA Afternoon Delight EDT, $240 SHOP NOW

Few brands can bottle memory quite like Maison Margiela, and its latest concoction, Afternoon Delight, is a masterstroke in olfactory storytelling. Inspired by sun-drenched hours spent savouring madeleines in Parisian cafes, this Eau de Toilette is a delicate study in hedonism and restraint. It’s a grown-up vanilla explosion that’s equal parts intimate and indulgent, sweet and sophisticated.

A breezy sensuality instantly transports the mind to, evoking the feeling of bare legs against linen and the soft clink of rosé in stemmed glassware. As with every Replica scent, the genius lies in the detail. And with its creamy clarity, this fresh scent is perfect for warm-weather seduction that doesn’t shout.

Charlotte Tilbury Unreal Blush Healthy Glow Stick

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Charlotte Tilbury Unreal Blush Healthy Glow Stick, $60 SHOP NOW

Blush, once relegated to a single dusty rose compact, has been having a renaissance, and Charlotte Tilbury’s Unreal Blush is leading the charge. The new Unreal Blush Healthy Glow Stick is, to put it frankly, a complexion transformer.

Creamy, light-reflective, and gloriously blendable, it lends cheeks a just-pinched luminosity that seems to come from within. Even as someone who consistently fumbles with their blending approach, this blush has been the easiest tool to reach for when I need an instant, seamless glow. The real magic, though, is the finish: dewy but never sticky, radiant but never sparkly. A filter in a bottle, as Ms. Tilbury would say.

Mecca Max Milk It Soothing Moisture Mist

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Mecca Max Milk It Soothing Moisture Mist, $30 SHOP NOW

Infused with oat, aloe, and coconut water, this soothing and hydrating mist boasts a lightweight, milky texture that melts into the skin, providing instant gratification.

With a formulation that punches way above its price tag, this glow-inducing mist proves once again that great skin doesn’t need to cost a week’s rent. Consider this your desk-side pick-me-up, your travel companion, and your morning-after hero all in one. In short, it’s the convenient answer for skin that needs a little TLC or weather-defying glow.

La Prairie Eye Makeup Remover

La Prairie Eye Makeup Remover, $105 SHOP NOW

Anything La Prairie has to offer is steeped in research and cutting-edge technology, so when their latest innovation, the Eye Makeup Remover, dropped, it promised to reinvent the category. Inspired by glacial waters and crafted with the brand’s iconic Cellular Complex, this bi-phase formula lifts away even the most stubborn waterproof pigments while enveloping the delicate eye area in care. Cornflower extract soothes, panthenol calms, and biotin restores strength and shine to lashes and brows. Upon shaking, the crystal-clear top and sapphire-blue base blend into a silky elixir that dissolves makeup without rubbing or leaving residue. Reinvented, indeed.

Bubble Power Wave Moisturiser

Bubble Power Wave Super Hydrating Moisturiser, $28 SHOP NOW

Skin feeling a little parched from the cold? The new skin saviour from Bubble delivers max hydration for all. Peptide-charged and designed for normal to extra-dry skin, this cloud-like cream formula cocoons the skin in a silky veil of moisture, providing weightless hydration all day long. With jojoba oil to soften and lock in hydration, hexapeptide-9 to boost barrier resilience, and Aquaxyl to flood skin with sugar-derived moisture, it’s a simple (and affordable!) remedy for stressed, sensitive faces.

Augustinus Bader The Elixir

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Augustinus Bader The Elixir, $866 SHOP NOW

If your skin’s been crying out for something serious, this is the serum to know. Augustinus Bader’s new The Elixir is the brand’s most potent formula yet. Silky, lightweight and fast-absorbing, this treatment is powered by the brand’s pioneering TFC8® technology and an exclusive Phyto-Peptidic Concentrate that basically replaces the usual water content with phyto-peptides and antioxidants to support skin cell health and boost cellular turnover. With a host of other innovative ingredients working hard to repair, hydrate and firm with clinical precision. Particularly if you’re concerned about skin elasticity and smoothness, you’ll be instantly sold on The Elixir.