We may be a former colonial outpost, always relegated to the nether regions on globes and atlases (whether anyone still uses them following the advent of Google Maps is a different story altogether), but Australians continue to make their mark on the fashion industry.

Australian Jordan Askill was recently announced as a CDFA/Vogue Fashion Fund finalist, swim label Duskii showed last week at Miami Swim Week, and the first Laura Brown-helmed September issue of American InStyle is about to hit newsstands. 

The aforementioned achievements notwithstanding, the new NET-A-PORTER fall campaign has been styled by Aussie expat stylist, Morgan Pilcher. Taking place in Paris, the indubitable fashion capital of the world, the shoot happened under the discerning eye of Pilcher and offers unique spins on trends dominating the season.


NET-A-PORTER takes us to Paris in its Fall 17 campaign. Here, the ‘Off Duty’ trend Credit: Supplied

The disparate trends that dominated the Autumn/Winter runway season have been translated into visions that embody the luxury e-tailer’s unique but diverse audience.

Grouped into five distinct identities: Colour Confidence, Dark Florals, Disco, Off Duty and Suiting, the overarching theme that emerges is that modern women no longer are confined to one rigid form of self expression. Instead, as the campaign notes, the modern inclination is to flit between identities – and each trend articulates a different facet of the self.

If this campaign is anything to go, Australia’s ‘little guy’ status might just be the key to capturing a global perspective. Watch the campaign videos below:



Trend 3: DISCO

Trend 4: Off Duty

Trend 5: Power Suiting