Rosie Huntington Whiteley
Credit: Instagram

Lipsticks, rosy tints and glosses have been beautiful little items by which to decorate our mundane days of late; luxury indulgences to spruce up a WFH desk set-up or a 3pm Zoom meeting. Yes, amid the coronavirus health crisis, lipsticks have been compact beacons of glamour, escapism and a reminder that better days are to come.

This notion is nothing new. As GRAZIA’s beauty editor Emily Algar pointed to a couple of months ago, the lipstick index or lipstick effect is a phenomenon that is very much in full flight at the moment. “After the September 11 terrorist attacks in New York City, Estée Lauder Chairman Leonard Lauder spoke about an increase in the brand’s lipstick sales – theorising that when times are tough and spending is limited, people may look towards little luxuries (like lipsticks) to add a sense of normalcy or hope to an otherwise bleak period,” she writes.

READ: THE LIPSTICK INDEX. SIX BEAUTIFUL LIP PRODUCTS SURE TO MAKE YOU SMILE

With the rise of the mandatory mask, however, there are some whispers on certain channels that the rise in lipstick sales will soon be replaced by beauty products that accentuate the eyes; lashes, eyeliners, mascaras. While the eyes might have it in a little while, this week is about the feeling of joy that only a lipstick can bring.

Today is National Lipstick Day and our favourite brands are here dealing out free lipsticks with purchases made up until August 2. Whether your lipstick is being applied for a socially-distanced coffee meeting or shopping around the new shades is offering a little bit of respite from the work schedule, take a look at the little pick-me-up deals below.

Stay safe everyone!

READ: GET YOURSELF A PARTY POUT WITH THESE GLITTER-DUSTED LIPSTICKS

MAC

Receive a free full-size lipstick with any purchase! Simply enter HUGME, MARRAKESH or BRAVE at the checkout to redeem. Plus, purchase two products and receive a second Lip Essential, FREE! Offer available in-store and online from 29 July to 2 August 2020 or while stocks last. SHOP NOW

Bobbi Brown

Receive a free Lip and Eye Trio with any order over $80. Shades available include Freestyle, After Party & Hot Streak. Free shipping available. Available from 26th July to 2nd August 2020. Simply enter BARE, BOLD or BRIGHT at checkout. SHOP NOW.

Estee Lauder

Receive a free full-size Pure Color Envy Lipstick valued at $52 with any makeup purchase over $65. Enter the code ROSE, SPEAKOUT or UNSHAKEABLE at checkout. Available Wednesday 29th July until midnight Sunday 2nd August 2020. SHOP NOW.

Clinique

Receive a Clinique Pop Lip Colour + Primer in Nude Pop with any online order over $49. Plus, on orders over $80 receive a free Moisture Surge Lip Hydrator. Use code: LSDAY. Available 29 July to 2 August 2020. SHOP NOW.

Aveda

Receive a free Feed My Lips lipstick with any order over $65. Offer available in-store and online until 2 August 2020. Free shipping available. Simply enter PLUM, CANA, HONEY or PEAR at checkout. SHOP NOW

thoughts?