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Moschino is having a major moment. As the ‘90s and early aughts trend continues to go from strength to strength—championed by the likes of Bella Hadid, Dua Lipa, and those young enough to be experiencing low-rise jeans for the first time, such as Olivia Rodrigo—Jeremy Scott’s namesake label has never been hotter.
All over Instagram, millennial and Gen Z women are wearing the brand’s vintage pieces, shopped on the likes of Depop—Hadid’s favourite place to find her wardrobe. Everywhere, archive Moschino pieces are being paired with other similarly fun and rebellious Y2K-era designers, such as Versace and Jean Paul Gaultier.
The allure of Scott’s design is that he never strayed from his roots, even when minimalist brands such as The Row and Bottega Veneta stole the spotlight. Now, as the world begins to reopen, we are sick of playing it safe. No longer are we coveting the perfect white tee and blue jean combo, nor top-to-toe beige. The Row is beautiful, but we’ve been locked inside in neutral coloured sweatpants too long, we need sparkles, glamour, and fun—and where better to look than Moschino.
For his New York Fashion Week show, Scott had planned to take over the middle of Bryant Park as a homage to his early years in New York when he first launched his brand and when Bryant Park was the heart and soul of NYFW. But as September goes in the city, there’s no picking the weather, and, much to Scott’s dismay, rain made an appearance on the runway. The designer had no backup plan, so guests attending the event pulled out their brollies and security helped models, such as Gigi Hadid, Irina Shayk and Winnie Harlow, along the runway.
Noticeably, Hadid was holding a baby’s bottle as an accessory as she took her turn. This season does mark the 26-year-old’s first back at work after giving birth to her 11-month-old daughter, Khai, but others were similarly dressed: Taylor Hill wore a baby mobile toy on her head as a hat and other models wore kitchy, plastic-look necklaces and held baby toy-inspired bags.
Long, fitted dresses were covered in colourful animal prints that wouldn’t be amiss on a children’s bed throw, and sequin platforms met flirty feather trims. So the collection is inspired by children? Not quite. Scott was paying homage to The Nanny, Fran Drescher, who regularly was dressed in Moschino during the show’s six seasons in the ‘90s.
The only thing missing from this presentation? Rain cover and The Nanny herself.
