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Australian designer Michael Lo Sordo has created the perfect crisp white shirt for this year’s Witchery White Shirt campaign. The Australian retailer is donating 100 percent of gross proceeds from sales of the garment to the Ovarian Cancer Research Fund, to help find an early detection for what is the most “lethal form of gynaecological cancer”. Featuring a classic shirting silhouette with a single oversized pocket and a curved hemline, the Lo Sordo-designed shirt costs $129.95 and is available from sizes 4 to 20.
OCRF chief executive Lucinda Nolan said ovarian cancer was a silent killer and research into the disease was “critically underfunded”.
“Finding an early detection test will make the greatest difference,” Nolan said. Lo Sordo said he hoped his involvement in Witchery’s White Shirt campaign could help “provide support and strength to the beautiful women who are effected by or fighting this disease”.
Ambassadors include The Project‘s Lisa Wilkinson, former Yellow Wiggle Emma Watkins, ex-Foreign Minister Julie Bishop, and model Jesinta Franklin. Also featured in the campaign are model Hanan Ibrahim, previous Miss Universe Australia Maria Thattil, former Bachelor contestants turned podcast hosts Brittany Hockley and Laura Byrne, Morning Show co-host Kylie Gillies, E!‘s Francesca Hung, singer Thelma Plum, The Today Show’s Allison Langdon, and ovarian cancer survivor, Jordan Turner.
Launched in 2000, Witchery and the Ovarian Cancer Research Foundation’s partnership raises awareness about ovarian cancer and funds to help develop an early detection test. Ovarian cancer is considered a silent killer as unlike breast and cervical cancers, there is no early detection test or screening for the disease.
Per Witchery’s campaign, most women are diagnosed in the late stages, making survival rates far lower than other gynaecological cancers. “With early stages of ovarian cancer having no obvious symptoms, the majority of women diagnosed are already in the advanced stages of the disease,” Witchery said in a statement. “Of these women, 75-80 percent will not survive more than five years.”
An early detection test could save the lives of more than 8000 Australian women, and more than 1.3 million worldwide over the next decade.
Shop the Michael Lo Sordo x Witchery white shirt below.
Witchery OCRF Longline White Shirt, $129, SHOP NOW
