If Jeremy Scott (literally) made splashy headlines in New York this month, then last night’s Moschino’s review would read as an (equally literal) expose on how the brand redefined the term ‘money laundering’. As soon as Kaia Gerber walked in a Sencha green million-dollar-bill print and a bouffant as high as a reading on Scott’s levity metre, it was evident there would be some light relief amid an otherwise sad week where hearts were still heavy and in mourning for one Karl Lagerfeld.
Similar to his 2001 collection where the hair was high and the inspiration a game show, Scott’s Fall 19 invite in Milan was a one-way ticket to a re-imagined taping of 70s show The Price Is Right. In Australia, nostalgia runs deep courtesy of host Larry Emdur. In America, however, this role belonged to Bob Barker who was welcomed into the living rooms of families across the country every week night for 35 years. It was a constant in people’s lives; a reprieve from the real world where wars were waged, a space shuttle exploded and the world wide web arrived to change our existence forever. Synonymous with both continents’ memories of the show is a series of mise en scenes: the models, the refrigerator, the washer and dryer combo, the home gym, the wheel of fortune, and of course, the “brand neeewwww caaarrr”. Moschino had it all, including a red Ferrari (props to Stella Maxwell and Teddy Quinlivan for the way they sold those wheels to even the most shallow pocketed among us.)
One look though which gained a NY Post headline – the publication whose masthead was splayed across Scott’s eponymous Fall 19 collection – was the giant TV dinner cape. A model dressed in an emerald green mini was cloaked in a vegetable medley – carrots, peas and sweet corn – steak and buttery mashed potato, a literal take on the American TV accompaniment of meat and two-veg.
True to his usual satirical attack on consumerism, the outlandish visionary turned a tube of toothpaste into a handbag. The same treatment was given to a mini blow dryer, a tin of hair spray and a mini washing machine. Irina Shayk was a bingo table personified. Jewels were bright. Long gloves were brighter. Bella Hadid’s blue eye was the brightest. Evening dresses were ruched with cut-outs and a crystal trim, something Naomi Lapaglia would sure wear to seduce (or blackmail) her troublesome husband Jordan Belfort on any given day.
The Price Is Right sits in line with Scott’s tributes to Barbie, My Little Pony, The Simpsons, SpongeBob Square Pants and Mickey Mouse. And on the same day as Lagerfeld took his final bow at Fendi, a little bit of fun and a little bit of laugh is what we all needed – even if only for a temporary reprieve.