MILAN, ITALY – SEPTEMBER 25: A model poses in the backstage of the Ermanno Scervino fashion show during the Milan Fashion Week – Spring / Summer 2022 on September 25, 2021 in Milan, Italy. (Photo by Rosdiana Ciaravolo/Getty Images)

These days, TikTok really is an incubator for beauty trends. It’s where everything that’s cool originates — wolf cuts, disco brows, heatless curls… And of the minute, its beauty content creator community can’t get enough of tinted serums — namely L’Oreal’s just launched True Match Nude Plumping Tinted Serum. Like a hydrating serum only tinted, the product gives you skincare benefits plus coverage, knocking two birds with one stone and leaving the complexion noticeably fresher.

It’s also opened the floodgates for other tinted serum-like products (both new and existing), encouraging us all to skip out on normal CC Cream and look to one of these instead. Plus, who doesn’t want to consolidate their morning routine to three steps, max?

Keep scrolling for intel in the L’Oreal Tinted Serum, plus a stack of other innovative base products we love.


I betalt samarbete med @L’Oréal Paris 💓 #lorealparis #worthit #lorealtintedserum

♬ Light – L’Oréal Paris


L’Oreal True Match Nude Plumping Tinted Serum, $40. SHOP NOW

Ground zero for the tinted serum phenomenon, L’Oreal’s version is a lightweight, sheer, slightly dewy liquid infused with hyaluronic acid for a plump, hydrated finish. It’s actually a similar formula to the original hydrating serum, but with the added pigment. Try it when you want fresh, lightweight coverage, or your skin is feeling too dry for foundation.

Stila Stay All Day® 10-in1 Illuminating Skin Veil, $54. SHOP NOW

Like sleep in a bottle, this tint evens out skin tone, blurs the look of pores, and gives it a fresh, healthy finish. Packed with peptides, zinc oxide, glycerin and sunflower seed oil, it’s all you need for.a nude-skin-but-better finish. Also works well as a primer under makeup.

Ilia Super Serum Skin Tint SPF 40, $68. SHOP NOW

We’ve spoken about our love for this makeup multi-hyphenate before, but it really is such an innovation as far as base products are concerned. Not only does it offer undetectable coverage, but it plumps, soothe and protects the skin (there’s niacinamide, hyaluronic acid, squalane and zinc oxide in there). Pair it with a dedicated SPF for a simple, two-step morning routine.

Huda Beauty Glowish Multi Dew Skin Tint, $57. SHOP NOW

Part foundation, part tint, part skincare, this luminous tint reflects light for a glossy, post-facial skin finish. It actually contains rose oil and squalane for moisture, and the radiant sheen softens the look of pores, blemishes and fine lines. Wear it on its own or with concealer for additional coverage.

Bobbi Brown Intensive Serum Foundation, $103. shop now

The Rolls Royce of tinted serum base products, this Bobbi Brown foundation glides across the skin like silk. It’s formulated with humectants and nourishing botanicals to care for the skin, while the coverage is light to medium for a polished but natural skin finish. Because it’s so creamy, it never settles or creases, either. In a pinch, normal skin types could use this as their moisturiser.

Tower 28 SunnyDays Tinted SPF, $40. SHOP NOW

This hotly-anticipated SPF tinted fluid from Tower 20 reportedly had a pre-launch waitlist in the tens of thousands. The mineral sunscreen claims to even out skin (thanks to the tint) while anti-inflammatory ingredients like white sage and prickly pear soothe irritation. It’s a top pick for sensitive skin types who struggle with traditional SPF formulas, and the diverse shade range means there is 0 risk of white cast (despite the inclusion of zinc oxide).