This month Longines has announced that Jennifer Lawrence will join the Swiss watchmaker as an “Ambassador of Elegance”. After solidifying her place in Hollywood with a captivating performance as Katniss Everdeen in the 2012 film adaption of The Hunger Games, Lawrence has gone on to appear in award-winning projects, thus earning an Academy Award and three additional nominations, a BAFTA, two Screen Actors Guild Awards, and three Golden Globes.
The 32-year-old has amassed an impressive fanbase and continues to use her platform for philanthropy. Matthias Breschan, Longines’ CEO says, “Jennifer has the ability to imbue every character she plays with reality and authenticity, and off-screen, this translates into an elegance that is both natural and relatable. She is an inspiration to girls and women of all ages and we are proud to welcome her to the Longines family.”
The actress and producer shared this excitement for her new and fashionable role. She says, “Longines is rooted in a legacy of innovation and quality trusted by some of history’s greatest trailblazers. I am thrilled to join the Longines family and look forward to our partnership in the years ahead!”
Lawrence continued, “Longines has long been synonymous with timeless elegance, which to me, can be defined as a quiet powerfulness met with grace and confidence. And as a native Kentuckian, I’ve always associated Longines with the Derby and the embodiment of tradition.”
In addition to her charitable work – which has included advocating for Planned Parenthood while she also sits on the board for Represent.us – Lawrence also established her own production company, Excellent Cadaver, under which she produced her latest film, Causeway.
Longines roster of talent also features Kate Winslet and Regé-Jean Page.