When Longchamp was established in 1948, the Parisian brand looked far different to how we know it today. Founded by Jean Cassegrain, the small company produced the world’s first leather-covered pipe and soon manufactured other small leather goods such as wallets tailored for men. Unbeknown to most, it wasn’t until the 1970’s when Longchamp dipped a sartorial toe into the women’s nylon bag. And again, it wasn’t for several more years when accessories and ready-to-wear styles were released by the house.
Nonetheless, the journey of Longchamp has been vast and after 72 years is firmly planted in over 80 countries. 2017 saw the French company embark on a new sartorial adventure: eyewear.
There is a certain art to mimicking French girl finesse that we’re yet to decode. Wherever in the world you hail from, there’s no need to book a Eurostar Express ticket to emulate the style. Adding to the permanent collection of sunglasses – a fusion of timeless styles, colours and shapes – Fall/Winter 2020 welcomes rimless iterations and cat-eye shapes; styles a Parisian would be proud to don.
Drawn from the 80s and 90s Longchamp sunglasses are intended for year-round wear, no matter the occasion or location. The oversized lenses lend an air of sophistication and confidence while the Roseau metal hinge is a nod to the handbag line of the same name. A new transparent resin covers the temple tips for added comfort, while gradient colours in rose pink, blue, warm brown and the coveted moody green, honours the heritage and femininity of the Longchamp brand.
While travel for the near future is done virtually, Longchamp invites you to explore Paris through its lens.
Videography: HARRY GLASSBOROW
FASHION DIRECTION: Kim Payne
HAIR & MAKEUP: NICOLA BURFORD
Model: HOLLY MAGSON / CHADWICKS