After being confined indoors, in lockdown for a number of months, the world is emerging into a new normal. Our beloved past times that we often took for granted have returned and our desire for freedom permeates with new enthusiasm. In celebration, Salvatore Ferragamo is inviting us to dance.
French actor and director Jean-Louis Barrault believes that “Dancing means fighting against everything that holds us back, everything that brings us down (…), it means using our bodies to discover the very essence and spirit of life; it means making physical contact with freedom.”
This month Ferragamo has unveiled ‘Let’s Dance’, a capsule collection of shoes that combine lightness and comfort so you can really dance until the sun rises. Ranging from Black to Sunshine Yellow, Lipstick Red to Gold, Silver and Orange the styles have been crafted in a range of different designs and styles to bring a new exuberance.
The launch of the capsule features a short film that depicts a symbolic dialogue between dance and the forthcoming collection. The film is led by American director, Danielle Lessovitz, who is renowned across the globe and most notably at the 2019 Cannes Film Festival. Three contemporary dancers – Anita Lorusso, Naomi Weijand and Tania Dimbelolo – present a series of ensemble and solo performances. Featured on the footwear the dégradé effect, micro-rhinestone detail and glitter create a symphony of light.
The Let’s Dance range include ballet flats with a metal buckle and logo; an ultra-soft, lightweight lace-up crafted from nappa leather with elastic inserts for extreme flexibility; a Gancini moccasin in the same style. A sandal with refracted high heel, inspired by the archives, and upper in tiny geometrically woven strips of leather, also available with a lower heel with fine ankle strap; a pump with chunky heel and lasered upper; and finally, a soft boot in nappa with refracted block heel.
In addition to the short film, the Italian house invites you to participate in the TikTok Ferragamo Dance Challenge. From mid-June, anyone can follow the tutorials by the three dancers, try out the different choreographies, film themselves and post using the hashtag #FerragamoDanceChallenge. The best videos will be reposted on the brand’s TikTok and Instagram accounts.
Learn how to get the moves! #FerragamoLetsDance
The collection is available in Ferragamo boutique and online. Discover the collection, here.
Director: Danielle Lessovitz
Composer: Trista Bechet
Director of Photography: Luca Constantini
Photographer: Andy Massaccesi
Choreographer: Holly Blakey
Stylist: Alessia Vanini
Creative Agency: Out There