Photographer. Model. Writer. Creative Director. When it comes to British it-girl (or more appropriately put, It-woman) Laura Bailey, there aren’t many aspects of the fashion industry her fingerprints haven’t touched. Her experience in front of the camera has seen the now-48-year-old front campaigns for Guess Jeans, L’Oreal and Jaguar. Behind the camera, her Instagram feed reads more as a romanticised guide to the Londoner lifestyle.
Drawing from this experience, Bailey has come together with luxury outlet site The Outnet on an exclusive seven-piece collection with in-house label Iris & Ink. The capsule emulates her signature style – what Bailey describes to GRAZIA as “British tomboy princess” – for coveted wardrobe essentials inspired by her love of vintage fashion, photography and film.
With Bailey a long-standing ambassador of Save the Children, The Outnet will donate 10 percent of retail sales from this capsule. The money raised will help children in the toughest places to survive, get protected, and have the chance to learn.
The collection sounds the return of velvet made available as a double-breasted blazer, pants and midi-dress. The Little Black Dress is reimagined not once, but in three sweet silhouettes while the jumpsuit is refined for night-time attire. Bailey penned a couple of notes for us below.
I would describe my style as… British tomboy princess.
I find inspiration from… All over. The streets of London, my girlfriends, film and music, vintage shopping, my travels…
I can’t live without… My bicycle!
The one style rule to live by… No rules really, but happy to quote Coco Chanel: “Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
The one style rule to break… Again, no rules! But I’ve always worn socks with sandals or a heel, bare legs in the middle of winter, sportswear with everything… I could go on!
When The Outnet asked me to design a capsule collection I… jumped at the chance, relishing the chance to collaborate with a company I love from mood boards and sketchbooks through to final imagery. And my own vintage little black dresses, along with favourite iconic films and actresses, were my starting point. I love the idea of the collection being worn and styled differently by women of all ages and sizes and can’t wait to have every piece in my own wardrobe.
The collection is all about…
The essence of my style.
Modern but timeless.
Feminine but practical / sporty.
Glamorous but nonchalant.
My favourite piece from the collection is… The black velvet ‘Isabella’, inspired by my Amalfi Cost Italian adventures and La Dolce Vita. The neckline is super-flattering, and the velvet adds a luxe flair to the simple shape. It also has pockets which I love!
To me, The Outnet is… A one-stop-shop for timeless fashion. Over the years I have bought swimsuits, lingerie, accessories and statement pieces chosen to last. I want to shop consciously and carefully, but still indulge my passion for fashion and design. Style is personal and individual and The Outnet helps me feel more myself – refining my taste and having fun at the same time. I don’t need or want to chase trends but I want to be inspired, to invest carefully, to buy things that will last forever.