It’s not often a makeup product cements itself as a cult product within months of launching, but the Kosas Revealer Concealer is an exception.

Founded by Sheena Yaitanes, Kosas is described as ‘makeup for skincare freaks’. It started out as lipsticks, but has since expended to include a mull suite of makeup products, some body care, and innovative skincare-hybrids that straddle across categories.

Several of the formulas have been well received, but the revealer Concealer has found its way into the hands of every glowing celebrity – from Hailey Bieber to Emma Chamberlain and Gwyneth Paltrow. It’s even made its way onto the vanity of Kim Kardashian. See below (you might have to Zoom in, to Kim’s left above the hairspray, with the yellow lid).

Kim is the unofficial queen of complexions, so to see it in her bathroom on a recent trip to Tokyo is no mean feat. But with its super creamy, blendable consistency, and far-reaching shade range (not to mention natural but luminous coverage) we get why.

The Revealer Concealer is a cream formula that’s vegan, buildable, and loaded up with skincare-adjacent ingredients like Peptides, Hyaluronic Acid and Panthenol. Touted as calming and hydrating, it works under the eyes, on spots and to further coverage on top of foundation, all without caking or settling into lines (and this comes from an editor who speaks from first-hand experience).

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A post shared by Kim Kardashian (@kimkardashian)

The fact its kind of hidden within Kim’s photo dump has us convinced it’s an organic share – in the same way Hailey Bieber often uses it during her GRWM TikToks. Trained eyes will also see Kim’s got L’Oréal Elnett hairspray, Pat McGrath Foundation and a beauty blender holder. Honestly, is there anything better than a voyeuristic view into someone else’s beauty bathroom habits? We think not.

Shop the Kosas Revealer Concealer below:

Kosas Revealer Concealer, $50. SHOP NOW