Kim Kardashian has been awarded $3.8 million (US$2.7 million) after suing fast-fashion company Missguided, who she says used her to sell knock-offs.
In February, Kim called out quick turn-around fashion sites that copy her designer looks and sell them for a fraction of the price, calling the practice “devastating”.
“I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent,” she tweeted.
“My relationships with designers are very important to me. It’s taken me over a decade to build them and I have a huge amount of respect for the amount of work that they put into bringing their ideas to life.
“I don’t have any relationships with these sites. I’m not leaking my looks to anyone, and I don’t support what these companies are doing.”
It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.
— Kim Kardashian West (@KimKardashian) February 19, 2019
Kardashian was even accused by some of being in on the racket, given copies of some of her outfits were on sites like Missguided and Fashion Nova within a few days of her wearing them, a terrifyingly fast and virtually impossible feat.
So, the KKW beauty mogul took Missguided to court (that site in particular used models that looked like Kim and tagged her in social media posts, arguably to imply she endorsed them) – and on Wednesday, she won. Kardashian was awarded the millions in damages in a California court. Missguided failed to respond or plead.
“Missguided USA is hereby permanently enjoined from using Plaintiffs’ trademarks in connection with the sale, marketing or distribution of its products,” the ruling said.
There’s one thing that remains a mystery, though. Kardashian said she never leaked her looks to companies like Missguided or Fashion Nova. But as Diet Prada pointed out, screenshots from Fashion Nova model Yodit Yemane’s Instagram account that showed her in a vintage Mugler knockoff were dated February 14: a full four days before Kim stepped out in the original designer dress. It may not have been Kim that gave the heads up, but someone did.