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In July 2021 Kim Kardashian announced the closure of her namesake brand, KKW Beauty. It was not all doom and gloom with the reality star promising the line would take a new direction and return “under a completely new brand”. After nearly a 12-month wait, Kardashian has unveiled her all new beauty line dubbed SKKN.
The business mogul shared the news to social media. “I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish,” she wrote to her 314 million followers on Instagram. “I’ve been so privileged to learn about skin and skin care over the year’s from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with knowledge I’ve accumulated along the way.”
The new and improved line has been repackaged into a sleek new design and, in a muted nude colour palette chic enough to display on your bathroom vanity. Kardashian has revealed that the products will also boast refillable packaging and “clean, science-backed ingredients” for all ages, skin types, tones and textures.
She concluded, “I created this line so that everyone can feel confident in their skin, and I can’t wait to finally be able to share it with you!”
According to a press release, the product offering includes a foaming cleanser, toner, a double mechanical and enzymatic exfoliator, hyaluronic acid serum, vitamin C8 serum, firming face cream, eye cream, vitamin C oil drops and lastly, a night oil. The pricing ranges from $43 USD to $95 USD.
Start saving those pennies! SKKN BY KIM will launch exclusively on the brand’s own website from June 21 at 9am PT, 12pm ET and for Australian customers playing along from home, 2am AEST on June 22.
KKW Beauty was first launched in 2017 prior to the wave of celebrity-owned lines. Kardashian also owns shape wear and intimates label, SKIMS.
