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Together with Myer, Katy Perry today announced she would return to Australia in 2018 for a national tour, supported by the department giant. Myer will be the principal and naming rights partner for the Australian leg of the superstar’s Katy Perry Witness: The Tour.
Beginning her shows in Perth on July 24 next year, the 32-year-old will tour seven performances across the aforementioned, Adelaide, Melbourne, Brisbane and Sydney and has promised all the hits as well as her new music. The singer’s Prismatic World Tour saw her perform a staggering 23 shows across the country in 2014, her next tour will include just seven at this date.
Myer also announced that its Myer One customers (who spend over $120 in one transaction in-store or at myer.com.au) will have an exclusive chance to win four of 8000 tickets in a giveaway held from today til July 29 2017.
“Katy is one of the most exciting and engaging pop stars on the planet and we are so thrilled to be partnering with her to create something really special for our Myer One Customers,” says Myer Chief Executive Officer and Managing Director Richard Umbers. “This will be a truly unique experience for our customers. What better way to create lasting memories than to give our customers the opportunity to be there in person at one of Katy Perry’s incredible concerts. This really is bringing the love of shopping to life.”
It’s an interesting, albeit big, move by Myer in the all-important department store battle.
Katy Perry at Myer’s Pitt Street store in Sydney during today’s announcement.
Myer Presents KATY PERRY WITNESS: The Australian Tour Dates for 2018:
PERTH: Tuesday 24 July, Perth Arena
ADELAIDE: Monday 30 July, Adelaide Entertainment Centre
MELBOURNE: Thursday 2 August + Friday 3 August, Rod Laver Arena
BRISBANE: Wednesday 8 August, Brisbane Entertainment Centre
SYDNEY: Monday 13 August + Tuesday 14 August, Qudos Bank Arena
Tickets go on sale to the general public July 19 2017. For more information, click here.
To register as a Myer One member, click here.