What’s more dreamy than a collaboration between Simone Rocha and H&M? Kaia Gerber in Simone Rocha x H&M. On the eve of the collection’s highly-anticipated drop online, Gerber has appeared on social media in a dreamy glimpse at the forthcoming pieces.
An ode to Rocha’s neo-Victorian style, the 19-year-old wears a cropped, pin-tucked trench coat embellished with pearls. Think Bridgerton with a high fashion twist. The campaign video takes on a whimsical, storybook format with models dressed like perfectly primed dolls. Voluminous tulle skirts are paired with puffed sleeves and glittering sequins. Pearls and beads are applied to different pieces and frilled collars lend a distinct costume-y essence to the romantic collection.
“I always want my collections to spark emotions in people,” Rocha said in a press statement shared with GRAZIA on March 1. “And with this H&M collaboration, I really wanted to suggest feelings of positive strength and femininity and to show the power of fashion in giving a sense of optimism, occasion, and escapism.”
According to Business of Fashion, the Irish designer studied at the National College of Art and Design, Dublin and at Central Saint Martins, London before taking the fashion world by storm with her graduate collection in 2010. In 2015, Rocha opened her first store in London. The forthcoming collaboration is a dive into the archives for the young creative while the collection also takes design cues from her most recent Spring/Summer 2021 line.
“It’s ten years now since I started, so it was nice to look back through the archive,” Rocha said in an interview. “It felt important to pick out pivotal moments that you could recognise as my codes, to share my identity.”
The collaboration marks the first time Rocha has expanded into menswear and childrenwear with mini garden dresses for your mini-me and wearable formal wear for the male in your life.
Simone Rocha x H&M is available exclusively online from March 11. But we don’t expect this hotly-anticipated partnership to last long. View the full collection here.