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By Jessica Bailey

Iris & Ink: Conscious Shopping for A New Era Of Fashion

In this strange little pocket of time – a window wedged between a deadly virus and the promise of freedom – THE OUTNET’s star staple makes a considered pledge for a circular future

It’s an interesting time in the world at the moment, isn’t it? An aftershock to the anticipatory dystopia we seemed to be surging toward in 2020, this year we again became accustomed to working out our days at home. It was a period that sent identities reeling as we took a long, hard, inward look at ourselves, and became more considered in how we chose to spend our precious time.

In the fashion space, designers overhauled their collections, presenting innovative fashion films and livestreams, and they too reflected on where they could do better. Iris & Ink was one of them.

Launching in 2012, Iris & Ink was created as a small capsule collection in response to a need for classic essentials to bridge those wardrobe gaps between the designer offerings on THE OUTNET. Elegant, timeless and modern silhouettes in block colours (think: ocre, cream, burgundy and black), the brand fast became a favourite of the THE OUTNET’s global audience.

Come Fall/Winter 2021, the luxury discount shopping platform announced their private label’s commitment to becoming a responsible brand of the future. With leather and knitwear at the core of collection, refreshingly, Iris & Ink are honest that not all products in their FW21 range adhere to the sustainability and circularity product guidelines set by the YOOX NET-A-PORTER GROUPS’S Infinity strategy at this point in time – but the label are making a huge start.

Sixty-six percent of the clothing in the brand’s new “considered collection” is made using consciously selected materials and processes in line with the strategy, a key step in the brand’s journey to reach 100% alignment to their parent company’s framework – and the 2025 goal of featuring more sustainable and circular products which exclusively use regenerative, low impact, renewable or recycled fibres. Selected items will even have a QR code which will give consumers greater visibility over where their garment was made and what it is made from.

Filling up your freedom wardrobe should begin with fresh staples for the year ahead. Here’s a few of our favourites for Iris & Ink’s Considered Collection to get you on your way.

Iris & Ink Avriel leather shorts, $772, SHOP NOW