Today Harry Styles quietly launched the website and Instagram account to his rumoured cosmetics brand Pleasing. The brand’s soft launch featured three black-and-white Instagram posts with the bio reading, “Find your pleasing”. At the time of publishing it has already garnered over 410,000 followers.

A link is featured on the social media account which leads fans to a landing page to sign up to marketing material and a chance to pre-order first. According to leaked images published by @trendmood1, the forthcoming release will feature nail polishes, face serum and eye gel. The polishes are believed to be “12 free” which means it is manufactured without harmful ingredients like Toluene, Formaldehyde, Camphor, TPHP and Phthalates to name a few.

According to one report, the products will be ethically sourced and made and operates in an “economically, socially and environmentally sustainable manner by respecting human rights, reducing their environmental footprint of their supply chain and enforcing transparency from their supply chain to ensure social compliance policies are met.”

Prices range from USD $25 to $65 (stay tuned for exact Australian prices).

Past reports confirm the speculation of its product offerings. My Policeman co-star Emma Corrin was featured in a shoot for W Magazine where her manicure was supplied by “Simone Cummings for Pleasing at CLM” which references the new brand. Rumours of the launch were first sparked in May when the artist registered as director for ‘Pleased As Holdings Limited’.

Styles himself has been spotted multiple times sporting the brand’s merchandise too.

For those who sign up (without the website crashing of course) products will be available for pre-order and be shipped out from November 29. Follow the link, here. Stay tuned for further exciting developments!

Styles’ beauty label follows the recent launch of Jennifer Aniston’s haircare brand and a rumoured forthcoming cosmetics brand from Hailey Bieber.