My love for Gucci Beauty knows no bounds. It’s a brand that sparks joy; each launch is functional but fun; practical but oh so pretty to look at. It also feels innovative because of the way it treats beauty. There’s no photoshop or perfection. Instead, it’s subverted; creative director’s Michele’s quirky influence is certainly felt in the off-beat colours, cute but crooked teeth and vintage-inspired packaging.
Since its 2019 launch, the brand has also paid special attention to the category of lips. From the outset, the lip launches were sublime (Rouge à Lèvres Voile is a particular favourite of mine), and now Gucci has ushered in a new iteration: Rouge de Beaute Brilliant Lipstick. Unlike its predecessors, this product sits somewhere between a lipstick and a balm. It marries vibrant colour with deeply moisturising 24-hour care, plus a subtle lip-plumping and smoothing effect.
The hydration comes in the form of flower oils (black rose oil and peony among them), fruit butters and hyaluronic acid. It applies like a dream, leaving the lips feeling super soft but not sticky. I actually find the colour payoff to be really impressive, especially given the balmy texture. There’s 15 shades in the lineup, ranging from cherry red to delicious browns. Here, I’m wearing both Goldie Red and Sally Soft Honey so you can see them in all their shiny glory.
When it comes to application, we can take advice from Gucci makeup artist Thomas de Kluyver:
Get inspired and pick your favourite hue.
apply on bare lips, straight from the bullet: its deeply nourishing formula does not require any lip balm underneath and the natural warmth of skin will melt alone the product onto the lips beautifully.
Apply a single swipe for a subtle glow, or layer up to 3 times for a high-impact shine, colour and intense caring hydration;
Press lips together once for an even, glowing finish.
In short, it’s another incredible makeup launch from Gucci Beauty – one that not only looks incredible, but feels amazing as well.
Shop Rouge de Beaute Brilliant Lipstick Here:
Gucci Rouge de Beaute Brilliant Lipstick, $57. shop now