If, like me, you were idling through Snapchat last night instead of watching The Martian for a third time, you too might’ve stumbled across Gucci’s #24HourAce campaign – a site-specific collaboration between 19 multimedia artists from around the world and the storied Italian house in occasion of their Pre-Fall 2016 embroidered low-top Ace sneakers.
One such artist involved in the project is 22-year-old Melbourne-based art photographer Prue Stent, whose bold and vibrant work appears to be largely concerned with the female form in relation to natural surrounds and unnatural, almost alien forms. For her contribution, Stent has produced the above video with her regular collaborators, the visual artists Honey Long and Clare Longley.
Their intention is summarised thusly, in the following artist statement written by Samantha Culp:
“Australia is known for its unusual flora and fauna, but native Prue Stent is adding her own spin to the outback landscape. The young photographer is a naturalist of the subconscious, documenting surreal female forms emerging from rocks and deserts, dripping with pink slime, contorted by balloons, fruits and fabric. They’re equally erotic and estranged, subverting stereotypical femininity for something more primal and anarchic under the blazing antipodal sun. For #GucciAce, her gorgeous mutants turn Joshua Tree, a reference to the deserts of her homeland, into a kaleidoscope, a mirage of racy yet innocent bodies in conversation with the elements. They do things differently down under. “
Under Alessandro Michele’s creative direction, Gucci has come to champion and integrate their arts into their collections and campaigns in increasingly interesting and unusual ways. Previous arts-based projects the label has embarked upon include the illustrator-based #GucciGram campaigns, a limited edition photography imprint with Ari Marcopoulos and using street artist Trouble Andrew (aka GUCCI GHOST’S) aerosol designs on the label’s graffitied Autumn/Winter 2016 accessories.
You can view the rest of the works created by 18 other artists involved with the #24HourAce project here.
Tile and cover image: Courtesy of the artist