Gisele Bundchen has apologised after appearing to throw shade at Kendall Jenner, Gigi Hadid and other models who found fame on Instagram.

In a recent interview with US Vogue, the 37-year-old said she would have refused to promote herself on digital platforms to find fame, saying she was “older, wiser”.

“It’s not my generation — I have to be honest about that,” Bundchen said.

“I’m older, wiser. If I had to promote myself in the way girls modelling now have to do, forget it. I wouldn’t do it.”

But it appears the former Victoria’s Secret model’s comment was misinterpreted.

In a short statement posted to Twitter overnight, Gisele explained:

“I’m sorry that my words in my most recent Vogue article were misunderstood. My intention was simply to express that I come from an older generation and am not technologically savvy.

“I admire the younger generation and their skill to manage all the added demand of social media,” she continued.

“I certainly never feel that I am wiser than anyone, and I believe that we are all learning.”

Phew. For a moment we thought this might be a repeat of that whole Stephanie Seymour and Rebecca Romijn drama.