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Credit: Instagram @hadidnews

When Sam McKnight secured model’s side ponytails in customised ‘CC’ neon hair ties at the Chanel Spring/Summer 2017 last year, the hairstylist instantly raised the cred of the humble hair tie. And while his handcrafted details were never meant to hit counters, it was only a matter of time before copycat acts ensued, and pops of neon re-entered the beauty zeitgeist.

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Credit: Instagram @sammcknight1

First IT-girl off the rank? Gigi Hadid, who was snapped on the streets of New York with her signature low ponytail wrapped with a bright yellow hair tie. Paired against an all-grey ensemble, Hadid’s neon addition stood out on the mid-winter, Manhattan day – but that wasn’t the only pop-of-colour power play for the model this week. 

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Credit: Instagram @hadidnews

The following day, Hadid emerged from her apartment with a coat of opaque, red lipstick popping off her monochromatic outfit. Even in the falling snow, the supermodel’s crimson pout looked perfect, proving once again that the easiest way to embrace colour is via your beauty choices. So, revellers take note: It’s time to stock up on bright street style-approved buys below. 

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Kit Cosmetics, Neon Hair Band Ball, $7. SHOP NOW

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Kitsch, Neon Hair Tie Kan, $67. SHOP NOW

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Lavianbelle, hair ties, $35. SHOP NOW 

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MAYBELLINE, Color Sensational Creamy Mattes Lipstick in Craving Coral, $17.95. SHOP NOW

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YSL, Rouge Pur Couture The Mats in 512, $55. SHOP NOW 

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CHANEL, ROUGE ALLURE INK Matte Liquid Lip Colour in LIBÉRÉ, $52. SHOP NOW

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Le Specs LUXE, Bazaar frames, $119. SHOP NOW

thoughts?