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By Sara Mclean

An in-depth exploration of blonde and brunette BFFs

From Gigi and Kendall to Kate and Naomi, the allure of a brunette and blonde best friend beauty pairing is undeniable. GRAZIA investigates this long-standing obsession

When Olivier Rousteing rendered Gigi and Kendall unrecognisable via a hair hue switch backstage Balmain Autumn/Winter 2016, it wasn’t the first time the best friends have donned wigs for fashion. In fact the models walked their first show wearing black wigs way back on the Marc Jacobs Spring 2015 catwalk; the Insta-girls showing the fashion world that while they were powerhouses in their own right, they’re absolute dynamite as a duo – particularly in their natural hair hue. What is it about blonde and brunette best friends that have history (and Pinterest) so hooked?

From Kate and Naomi to Courtney and Jennifer, Serena and Blair and the A Bikini A Day babes, our affinity for an aesthetically opposite pairing is more paramount than ever before.

GRAZIA investigates the blonde and brunette BFF phenomenon.

Kendall Jenner & Gigi Hadid
Our current top B&BBFF crushes Kendall and Gigi prove that world domination is a game best played in twos.

A photo posted by Kendall Jenner (@kendalljenner) on Apr 10, 2016 at 10:06am PDT

Kate Moss & Naomi Campbell
OG supermodel squad sisters, Naomi and Kate are life.

A photo posted by MOSS Designer Consignment (@mossaustin) on Apr 8, 2016 at 9:08am PDT

TINA FEY & AMY POEHLER
Funny girls and friends from their days on SNL Tina Fey and Amy Poehler are always a welcome feature together on-screen and off.

A photo posted by SISTERS (@sistersmovie) on Jan 11, 2015 at 12:09pm PST

BINX WALTON & LEXI BOLLING
Fashion misfits turned roommates, the cheeky pair have done it all together, from walking in Alexander Wang’s 10th anniversary show to messing around backstage at Chanel.

A photo posted by Binx (@binxwalton) on Oct 8, 2015 at 1:09pm PDT

TERESA PALMER & PHOEBE TONKIN

A photo posted by Teresa Palmer (@teresapalmer) on Dec 6, 2014 at 10:35am PST

Jane Birken & Brigitte Bardot
Co-stars, long-time friends and sometimes rivals, after playing her lesbian lover in the film Don Juan, Birken said of Bardot, “I can tell you that every portion of her body is absolutely perfect. I should know: I had a good look!”

A photo posted by Vintage Vibes (@popcultureinpictures) on Jan 28, 2016 at 2:47pm PST

Alexandra Spencer & Bambi Northwood-Blyth
Australian, leggy, with a killer sense of style, the blogger behind 4thandbleeker and Aussie bombshell Bambi Northwood Blythe are a natural match made in friendship heaven.

A photo posted by Alexandra Spencer (@4thandbleeker) on Jan 26, 2016 at 2:09pm PST

Jennifer Aniston & Courtney Cox
We fell for them as Rachel and Monica, but Jennifer and Courtney’s real-life friendship will be around longer than re-runs of FRIENDS.

A photo posted by F.R.I.E.N.D.S (@friendstvshowfanpage) on Jun 8, 2015 at 3:12am PDT

Serena Van der Woodsen & Blair Waldorf
Their friendship might have been rockier than the final season of Gossip Girl’s ratings, but they still serve up the ultimate (fictional) friendship goals on Netflix.

A photo posted by Gossip Girl (@gossipgirllforever) on Apr 21, 2016 at 8:20am PDT

Lily Aldridge & Behati Prinsloo
Even supermodels sometimes need advice when shopping, and who better to ask then your fellow Victoria’s Secret bombshell / best mate?

A photo posted by Behati Prinsloo Levine (@behatiprinsloo) on Nov 10, 2015 at 10:11am PST

Edina & Patsy
It’s a great, big, bloody friendship darling sweetie.

A photo posted by Jigsaw (@insidejigsaw) on Jul 30, 2015 at 7:42am PDT