Credit Instagram: @zoella

You’ve heard of the Forbes Rich List, the publication’s Celebrity 100, and its 30 under 30 – now Forbes is bringing out an additional list that acknowledges a whole new breed of powerful people: The Influencer. Kicking off its inaugural list of the globe’s Top Influencers, Forbes has unveiled the 10 most influential digital creators across three different categories: Beauty, Fitness and Home. 
Topping the beauty Influencer List is Zoe Sugg, a UK beauty vlogger who has over 11.6 million and has gone on to deliver a best-selling beauty line as well as penning three books. In number two spot is Michelle Phan, followed closely by Huda Kattan, Nikkie de Jager, and Shannon Harris to round up the top five. While the first five spots may have all been taken by women, we’re seeing a few male faces crop up in 5-10, with Jeffree Star coming in 6th, Manny Gutierrez in 8th spot, and Wayne Goss in 10th. Kandee Johnson and Christen Dominique round out the top 10 positions in seventh and ninth spot respectively.

Credit Instagram: @michellephan

With a great follower count comes great responsibility, with the top 10 beauty influencers having a lot of pull when it comes to beauty purchases thanks to their combined social media reach of almost 124 million – including 49+ million Instagram followers, 11+ million Twitter followers, 16+ million Facebook likes, and 46+ million YouTube subscribers. With some earning up to $US300,000 for a single post, it might not be long before we soon see them crossing over to the Rich List. 

“For years, Forbes has ranked ‘traditional’ celebrities, like TV and film stars. This year, we decided it was time to take a look at folks using social media to earn both fame and, in many cases, multi-million-dollar fortunes. We’ll continue to track this burgeoning economy, which will evolve as platforms like Snapchat rise in prominence and brand new competitors inevitably emerge,” says Clare O’Connor, a staff writer for Women@Forbes who edited Forbes’ Top Influencers list.

Credit Instagram: @hudabeauty