GIARDINO PRINT TOTE BAG ECONYL® NYLON, $1,450, Ferragamo, SHOP NOW

The sun-soaked, lavender-scented fields of Provence may provide an idyllic backdrop for Salvatore Ferragamo’s joyful, flower-strewn Pre-Fall 2021 pieces, but look closer and you’ll discover that preserving the values of its founder and the beauty of the world arounds us lies at the happy heart of this collection.

From the birth of the brand in 1927, being mindful about materials has always been part of the heritage of the house. The creative cordwainer began experimenting with hemp, paper, fish skin and bark from as early as the ’20s, leading to the invention of the cork wedge heel which remains a permanent part of the fashion vernacular.

Shortages of leather during the Second World War led to further explorations in cellophane, felt and natural fibres derived from plants such including as nettle, and in 1947, Ferragamo’s iconic Invisible sandal was created from nylon which was considered revolutionary at the time.

GIARDINO PRINT MEDIUM HANDBAG ECONYL® NYLON, $1,990, Ferragamo, SHOP NOW

True to the philosophy of Salvatore himself, the Pre-Fall 2021 collection continues its adventures in sustainable design with the future of the planet at its core. The 11 pieces from covetable top-handled totes, pretty pouches, and Giardino-print trainers to a whimsical twilly, a fanciful silk foulard and a hoodie that’s an unexpected floral flirtation with streetwear are made from ECONYL® regenerated nylon, silk, leather, and certified and recycled nylon.

The luxe items in this collection are made from a fibre called ECONYL® composed of recycled fishing nets and discarded plastic to reduce waste and combat climate change, by reducing the global warming impact of the nylon production process by up to 90%. Sewing thread is made from 100% post-consumer certified recycled PET and regenerated polyester yarn from recycled plastic bottles come into play on the zip tape on the bags.

GIARDINO PRINT BACKPACK ECONYL® NYLON, Ferragamo, SHOP SIMILAR

True to its commitment of bringing new products to the market without new resources, women’s ready-to-wear pieces use MPIAN® Regen(TM) a recycled nylon filament for textile use, developed from waste from the spinning process, and jackets are padded with 70% recycled silk with the addition of 30% recycled polyester for durability.

If ever there was a blueprint for the longevity of a fashion house, this charming collection is part of the solution: an introduction to quality and craftsmanship for a new, more conscious consumer, while making luxury accessible, and recognising our desire to play an active role in co-creating in a more sustainable future. Salvatore would be proud.

GIARDINO PRINT SILK TWILLY ECONYL® NYLON, Ferragamo, SHOP SIMILAR

Photography: Paul Morel
Creative Direction: Dané Stojanovic
Fashion Direction: Anna Castan & Marne Schwartz
Digital Technician: Julien Dauvillier
Hair stylist: Jean Luc Amarin
Makeup Artist: Alisonn Fetouaki
Talent: Carol Maciel, Calista Chloey and Lu Gao / Women 360 Paris

thoughts?