As far as cult status collectibles go, Gucci owned this season with its moniker-stamped plain white tee, seen on every celebrity and street style star worth their social status. Given it has been a global sell-out you’d be excused for thinking it was the hardest-to-buy lust-have item in fashion right now. 

But not so.

Rather, its Japanese-raised cousin has now earned that claim. To celebrate the fifth anniversary of iconic multi-label store Dover Street Market‘s opening in Tokyo, Gucci’s creative director Alessandro Michele has created a capsule collection of three different gender neutral Gucci T-shirts, each stamped with a bold and quirky ode to Dover Street Market Ginza.

And here’s the rub: just 10 of each style has been created.


It’s an appropriately illusive celebratory twist for the cult store, originally launched in London by equally illusive and feted Comme des Garçons designer Rei Kawakubo, who was born in Japan.

In 2015, it enlisted Michele to install a Gucci installation in its famous ‘elephant room’ (so named for the life-sized elephant statue in its centre). His response? To wallpaper the entire space (including floor, walls and resident creature) in pink GG print cherry blossoms. 


But Michele is not alone in his 5th birthday tribute. Thirty-five big-name fashion heavyweights deemed ‘friends’ of the Dover Street family have each designed their own limited edition tees – including Raf Simons, Virgil Abloh, Rick Owens, Supreme, Celine, Loewe and Gosha Rubchinskiy – which are available in the Tokyo store and being rolled out selectively online. Each of the shirts sold comes with a blingtastic gold-hue necklace too.


See here for the full 35-designer collection