During the month of May, the city of Sydney becomes a fashionable hub of local and international designers as the annual Mercedes-Benz Fashion Week makes its way to Carriageworks. Years gone by have seen the hotly-anticipated event open to over 1,600 global industry experts, editors, buyers, influencers and A-list guests, however for 2020, fashion week is seeing a revamp to include consumers to experience the brimming lineup.
Taking place from May 11 to 15, IMG have announced its preliminary schedule for the five-day event and will include returning favourites such as Anna Quan, Bec + Bridge, Bondi Born and Ten Pieces. Newcomers including the likes of Darwin Aboriginal Art Fair Foundation (DAAFF), Ixiah and Lillian Khallouf will be welcomed to the runway. For the first time in its history, MBFWA will open select shows to the public aptly dubbed ‘MBFWA: The Experience’, offering front row tickets to alice McCALL, Aqua Blu, bassike, Ixiah, Lillian Khallouf, Ginger & Smart, Mariam Seddiq, Matteau, Steven Khalil, Tigerlily and We Are Kindred.
NetGen, IMG’s mentorship programme for emerging Australian designers will also return to Australia’s fashion week program. Established in 1996, it has supported brands including Camilla and Marc, Kate Sylvester and sass & bide and are now known as some of the country’s most iconic local designers. Additionally and in their MBFWA debut, DAAFF will present The Australian Indigenous Fashion Showcase for the industry and consumers that celebrates Aboriginal and Torres Strait Islander art, culture and creativity through fashion, and will be the first presentation for many of the participating designers on Sydney’s global stage.
“As we celebrate the 25th year of Mercedes-Benz Fashion Week Australia, it is incredibly exciting to welcome this intersection of emerging and established designers that represent the vibrant and diverse fabric of our country, during this significant moment for Australian fashion,” said Natalie Xenita, Executive Director of IMG’s fashion events group, Asia-Pacific region. “Fashion Week Australia has established itself as one of the world’s most innovative showcases right here in Sydney, and we are pleased to announce this lineup of designers who have embraced the integrated consumer offering to connect with fashion’s most passionate consumers,” continued Xenita.
For the fifth year running, GRAZIA is the official presenting media partner of Mercedes-Benz Fashion Week Australia. Designer show experiences range from $119 to $349, while seminars are priced at $59. MBFWA: The Experience packages are now available online.