New York based fashion designer Cynthia Rowley lands in Melbourne this week for VAMFF where she’ll discuss the inner workings of the global fashion industry and introduce her shop-in-shop concept in collaboration with luxury department store Harrolds.

The designer first hit our shores last year when she presented her collection on the runway at MAFW and rode the waves at Bondi (yep, she’s a surfer). Not surprisingly it was the designers wetsuit designs that first caught our attention, the brand features a swim and surf category along with ready to wear, fitness, beauty, jewellery, fragrance, shoes bags, tech accessories, eyewear, office and home furnishings.

Needless to say she’s learned a trick or two in the three decades since launching her label. 

Cynthia Rowley tile
Cynthia Rowley Spring/Summer 2017
Credit: Courtesy Cynthia Rowley

THE BEST LIFE ADVICE I WAS EVER GIVEN was to never pack more than you can carry yourself.

 has been participating in meaningful collaborations with some of my favourite charities and organisations including the CFDA Foundation and Every Town for Gun Safety.

MY FASHION MANTRA IS more is more and less is a bore.

IF I WASN’T A DESIGNER I’d be bored to tears.

THE KEY TO SURVIVING THE FASHION INDUSTRY and my longevity is down to perpetual innovation. Fashion is so much more than clothes.

Cynthia Rowley lookbook 1
Cynthia Rowley Spring/Summer 2017
Credit: Courtesy Cynthia Rowley
THE BEST CAREER ADVICE I CAN OFFER is just say yes. Your imagination is the only thing that can hold you back.

MY FAVOURITE PASTIME is being outside and active. I love to attempt daring feats with my family.

I LOVE TO SURF because there is nothing better then the sun, fun, family, friends.

I AM INSPIRED BY anything and everything. Invention, culture, humour. I try to soak up as many experiences as I can.

A BALANCED LIFE is when you love what you do it doesn’t feel like work.

Looks from the Cynthia Rowley Spring/Summer 2017 collection
Credit: Getty Images
BEING A WOMAN TODAY means standing up for what you believe in, always.

MY BEAUTY SECRET WEAPON consists of sunglasses and a big smile.

THE ADVICE I GIVE MY DAUGHTERS is work hard, take chances, and be thankful for everything in life. This is something I could go on about forever.

THE THING I LOVE ABOUT NEW YORK is that after 20 plus years I’m still in awe of everything in this crazy city.

The Cynthia Rowley Spring 2017 collection will be available at Harrolds from mid March. 

See the Cynthia Rowley Resort 2017 show at MBFWA 2016 here.

Cynthia Rowley
Credit: Courtesy Cynthia Rowley