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For a weekend in mid-March, the fabled characters of Manhattan won’t be a 20-hour flight away. Instead, the culture and traditions of the storied metropolis (read: grabbing coffee from a cart and attending block parties) will melt with Melbourne’s own, fusing two great East Coast haunts in the name of style.
Yes, all-American luxuriate, Coach, has selected Victoria’s capital as the next stop on the Tabby Tour, a rolling activation feting the ‘It’ silhouette seen on the shoulders of in-the-know savants since its inception in the 1970s and, albeit more recently, Gen-Z icons like Lil Nas X and Camila Mendes.
By design, Coach is a luxuriate synonymous with a love of travel. This spirit of adventure is embedded into the DNA of the legacy label, with its roots as a pioneering leather maison in Manhattan’s Garment District forging a path of stylish utility for the most discerning luxury customer. The brand is a beloved staple within the arsenals of those who call New York home, from supermodels Kaia Gerber and Paloma Elsesser to the Bronx’s Jennifer Lopez. But it’s the compact baguette-style Tabby shoulder bag that earned a forever place in fashion’s lexicon and an irrefutable icon status for breaking the internet. (The millions of TikTok views on the hashtag #CoachTabby can attest that the plush style is very much a ‘Roman Empire’ for acolytes).
Coach’s Tabby has voyaged far and wide—from the front row of New York Fashion Week and the Hollywood Hills to the bubblegum Harajuku district of Tokyo for its inaugural pop-up show. Now the heart of Melbourne’s CBD plays host to the latest immersive experience on its jet-setting excursion. From March 14 – March 17, Coach will transport visitors into the Tabby-verse, a high-octane pop-up boutique inspired by Melbourne’s tattooed laneways and street culture, and Manhattan’s self-expression.
The latter is rendered into the very Nappa leather of the bag and will be made tangible through a large-scale sculptural rendering located on Lonsdale Street. The creative space will be transformed into a slick, yellow shade—the buttery hue known among the girls, gays and theys on TikTok as the shade du jour. Honouring Melbourne’s pastry artistry will be a series of Tabby and Daisy prints crafted into miniature edible cake form. Yes, Coach’s ethos is to make beautiful things designed to last, but these saccharine sweet treats are the perfect entrée into Coach’s visual expression.
A Coach Coffee Shop slinging java brews and a roster of local DJs spinning house beats will be prerequisites enticing you all to pay a visit. But it will be the craftsmanship and creativity on display that will tug on the heartstrings of those seeking an unconventional shopping experience in the company of fellow Coach-ites.
Imbuing the essence of community even further is the fact that GRAZIA is the official media sponsor of the Coach Tabby Shop. A pit stop worth participating in.
For more details on the one-of-a-kind weekend, head to Coach’s website for the nitty-gritty of what to expect and register for tickets. (But like any good Melbourne institution, walk-ins are more than welcome!)
THE COACH TABBY SHOP IS LOCATED AT DANIEL’S CAR PARK, 217-231 LONSDALE ST, MELBOURNE VIC 3000.
THE EVENT WILL RUN FROM MARCH 14 – MARCH 17.
REGISTER YOUR ATTENDANCE HERE!
