Chaumet’s New Bee My Love Collection Invites Us To Explore The Brand’s Inextricable Link With Paris Through An Imperial Insect Lens
High jewellery has the power to transport you into a world of pure imagination. In GRAZIA’s Book 14 cover shoot, this enchanting power of luxury bijoux is explored through Chaumet’s new Bee My Love collection—a range inviting endless possibilities through the power of Parisian savoir faire
Chaumet BEE MY LOVE HOOP EARRINGS IN WHITE GOLD WITH BRILLIANT-CUT DIAMONDS SHOP SIMILAR, BEE MY LOVE NECKLACE IN ROSE GOLD WITH BRILLIANT-CUT DIAMONDS SHOP SIMILAR, BEE MY LOVE CUFF IN ROSE GOLD WITH BRILLIANT-CUT DIAMONDS SHOP SIMILAR, BEE MY LOVE RING IN ROSE GOLD WITH BRILLIANT-CUT DIAMONDS SHOP SIMILAR MULTI-RUFFLED TULLE DRESS, GIAMBATTISTA VALLI HAUTE COUTURE DISCOVER THE COLLECTION.
There’s something so enticing about high jewellery, a type of bijoux so separate from the rest it’s reserved for the most precious of occasions.
For over two centuries, French jewellery maison Chaumet has invited us into their world of masterful creations, sentimental pieces and enchanting bejewelled delights imbued with life.
Now, the luxuriate is exalting their naturalist roots and design methodology with an injection of exceptionally brilliant styles that pays homage to their history; one that is inextricably linked to Paris itself.
Chaumet’s latest brilliantly bold offering, the Bee My Love collection, combines traditions cemented by their legacy as the original Place Vendôme jewellery with a quintessential Parisian motif, the Napoléonic Bee, forging a connection that fuels both Chaumet’s innovative savoir-faire and bespoke radiance with a gilded spirit.
Timeless silhouettes are articulated with a renewed reverence courtesy of these new house signatures, including the anatomically correct and sun-evoking radiant Bee medallion, and graphic honeycomb forms peppered with brilliant-cut diamonds.
This new collection also sees the introduction of new rose gold and yellow gold variations of Chaumet’s signature Bee My Love hoop earrings and bold rings, offering a must-have parure bringing a form of abstraction and allure to the wearers quotidian habits. The introduction of the Bee My Love pendant, a new style inspired by the maison’s enviable hexagonal rings, is also of note.
In this collection, Chaumet offers a world of endless possibilities and evokes a sense of the brand’s formidable French heritage. Here, on GRAZIA’s “Exhibition” cover, a similar sense of optimism and pure imagination is invoked, with Norwegian model Frida Aasen the consummate Chaumet girl. Dripping in Bee My Love, GRAZIA invites you into a world so precious and radiant, it almost seems fantastical.
Below, we imagine the typical journey of a Chaumet wearer through Paris, a world overcome with dreamlike sensibility and meticulously articulated style.
BEE MY LOVE HOOP EARRINGS IN WHITE GOLD WITH BRILLIANT-CUT DIAMONDS SHOP SIMILAR, BEE MY LOVE PENDANT IN WHITE GOLD WITH FIFTEEN BRILLIANT-CUT DIAMONDS SHOP NOW, LIENS SÉDUCTION BRACELET IN WHITE GOLD WITH BRILLIANT-CUT DIAMONDSSHOP NOW, JEUX DE LIENS HARMONY BRACELET IN ROSE GOLD WITH CARNELIAN AND BRILLIANT-CUT DIAMONDS SHOP NOW, Chaumet. SILK SATIN PETAL DRESS, SARA MRAD COUTURE DISCOVER THE COLLECTION
Bee My Love Stud Earrings in White Gold with Two Taille Impératrice-Shaped Diamonds of approx 0.5k Shop HERE, Jeux de Liens Harmony Small Pendant in White Gold with Brilliant-Cut Diamonds Shop Now, Liens Séduction Bracelet in White Gold with Brilliant-Cut Diamonds Shop SIMILAR, Chaumet. Tulle Skirt and Bodice with Swarovski Crystals, VIKTOR&ROLF HAUTE COUTURE Discover The Collection.
Bee My Love Stud Earrings in White Gold with Two Taille Impératrice-Shaped Diamonds of approx 0.5k SHOP NOW, Liens Séduction Bracelet in White Gold with Brilliant-Cut Diamonds SHOP SIMILAR, Chaumet. Bustier Dress in Fluid Stretch Velvet with Eggshell Fringes Plastron made of Sequin Ribbons, Patent Leather Shoes, SCHIAPARELLI HAUTE COUTURE, DISCOVER THE COLLECTION.
As the sun peers above the mansard roofs of Paris’ first arrondissement, a lonely figure cuts her way across the Place Vendôme, her hands unidentifiable amongst the profusion of white ruffled tulle that cascades around her. She’s grasping the front of her tiered gown.
Her fingers, adorned with gilded hexagonal Chaumet Bee My Love rings that twinkle in the light as the Parisian sun catches the taille impératrice diamonds nestled in the rose gold band as she narrowly avoids the voluminous creation grazing along the tiled square below. The same can not be said for her billowing train, however, which surges behind her like a great wave leaving a trail of white foam in her wake.
It’s just after dawn during another frigid January winter, the only hour when the café society in their pageant dresses doesn’t feel out of place amongst the boulangers preparing their daily loaves for tender. We don’t catch the face of our heroine, but we know she’s a bona fide member of the beau monde, racing perfervidly to make it to her next order of business.
Bee My Love Hoop Earring in White Gold with Brilliant-Cut Diamonds (Set Of Two) SHOP SIMILAR, Liens Evidence Pendant in White Gold with Brilliant-Cut Diamonds SHOP NOW, Chaumet. Silk and Tulle Dress Leather Gloves, Calfskin Shoes VALENTINO HAUTE COUTURE, DISCOver The collection
Bee My Love Hoop Earring in White Gold with Brilliant-Cut Diamonds (Set Of Two) SHOP SIMILAR, Liens Evidence Pendant in White Gold with Brilliant-Cut Diamonds SHOP NOW, Chaumet. Silk and Tulle Dress Leather Gloves, Calfskin Shoes VALENTINO HAUTE COUTURE, DISCOver The collection
Bee My Love Hoop Earrings in White Gold with Brilliant-Cut Diamonds SHOP similar, Jeux De Liens Harmony Medium Model Pendant in Rose Gold with Lapis Lazuli and Brilliant-Cut Diamonds SHOP NOW, Jeux De Liens Harmony Medium Model Pendant in Rose Gold with Onyx and Brilliant-Cut Diamonds SHOP NOW, Liens Séduction Bracelet in White Gold with Brilliant-Cut Diamonds SHOP SIMILAR, Jeux De Liens Harmony Bracelet in Rose Gold with Onyx and Brilliant-Cut Diamonds SHOP NOW, Chaumet. Tulle Dress with Silk Thread Embroideries with One-Sided High Shouldered Collar and Cape, TONY WARD COUTUREDiscover the collection.
Bee My Love Hoop Earrings in White Gold with Brilliant-Cut Diamonds SHOP SIMILAR, Liens Séduction Bracelet in White Gold with Brilliant-Cut Diamonds SHOP NOW, Chaumet. Embellished One-Sleeve Dress with Silk Satin Bows, Patent Stiletto Sandals, ARMANI PRIVÉ, DISCOVER THE COLLECTION.
Later, across town, our protagonist has changed into a less dramatic, albeit striking pale plum debutant-perfect gown. The perfect contrast to her yellow gold bold pendant, that frames her neckline with a bewitching melange of brilliant-cut diamonds set against a string of precious metal.
She’s in the whimsical mood that only Paris can provide; the sensation of being in the epicentre of art and culture. A place where the storied Haussaman-style houses are gateways to great adventure, and the museum-worthy dresses sauntering down the runways are sartorial story material, tales filled with grandiose hedonism.
Bee My Love Pendant in Rose Gold with Fifteen Brilliant-Cut Diamonds SHOP NOW, Bee My Love Pendant in Rose Gold with Twelve Brillant-Cut Diamonds SHOP NOW, Chaumet.
Bee My Love Hoop Earrings in White Gold with Brilliant-Cut Diamonds, SHOP similar, Chaumet. Jersey and Leather Platform Boots, VALENTINO HAUTE COUTURE DISCOver The collection
Bee My Love Pendant in Rose Gold with Twelve Brillant-Cut Diamonds SHOP NOW, Bee My Love Pendant in Rose Gold with Fifteen Brilliant-Cut Diamonds SHOP NOW, Bee My Love Ring in Rose Gold with Three Taille Impératrice (Empress-Cut) of approx 0.23k each SHOP NOW, Chaumet. Silk Satin and Tulle Dress with Pearl and Crystal Detailing, KRIKOR JABOTIAN COUTURE, DISCOVER THE COLLECTION.
Bee My Love Hoop Earrings in White Gold with Brilliant-Cut DiamonDS SHOP NOW, Jeux De Liens Harmony Small Pendant in Rose Gold with Brilliant-Cut Diamonds SHOP NOW, Jeux De Liens Harmony Medium Pendant in Rose Gold with Brilliant-Cut Diamonds SHOP NOW, Liens Séduction Bracelet in White Gold with Brilliant-Cut Diamonds SHOP NOW, Jeux De Liens Harmony Bracelet in Rose Gold with Carnelian and Brilliant-Cut Diamonds, SHOP NOW, Chaumet. Silk Satin Petal Dress, SARA MRAD COUTURE, DISCOVER THE COLLECTION. Silver Patent Leather Shoes, GAURAV GUPTA, DISCOVER THE COLLECTION.
Paris is always a voyeuristic affair, watching and being watched simultaneously to great delight as you interrupt the mundane neoclassical streets with a display of ostentatious bravado. “I am hard to look away from”, our lead thinks to herself as one of the leaf-shaped sequins threaded onto her baby pink mini-dress catches the eyes of a group of men situated on the sage green chairs in Jardin des Tuileries.
They peer above their newspapers to sneak a glance at the lacey boudoir-style slip and brilliant-cut diamonds that frame her intoxicating features.Alas, all they manage to catch is the glistening thin fringes of her neck-tie-like rose gold necklace that flow like pieces of ribbon in the wind.
Liens Séduction Bracelet in White Gold with Brilliant-Cut Diamonds SHOP SIMILAR, Jeux De Liens Harmony Bracelet in Rose Gold with Carnelian and Brilliant-Cut Diamonds SHOP NOW, Jeux De Liens Harmony Bracelet in Rose Gold, with Onyx and Brilliant-Cut Diamonds, SHOP NOW, Chaumet. Tulle Dress with Silk Thread Embroideries with One-Sided High Shouldered Collar and Cape, TONY WARD COUTURE Discover the collection.
Bee My Love Stud Earrings in White Gold with Two Taille Impératrice-Shaped Diamonds of approx 0.5k SHOP NOW, Bee My Love Pendant in Rose Gold with Twelve Brillant- Cut Diamonds SHOP NOW, Bee My Love Pendant in Rose Gold with Fifteen Brilliant-Cut Diamonds SHOP NOW, Liens Séduction Bracelet in White Gold with Brilliant-Cut Diamonds, SHOP NOW, Chaumet. Silk Satin and Tulle Dress with Pearl and Crystal Detailing, KRIKOR JABOTIAN COUTURE, DISCOVER THE COLLECTION.
Bee My Love Hoop Earrings in White Gold with Brilliant-Cut Diamonds, SHOP SIMILAR, Chaumet.
Bee My Love Medallion In Rose Gold with Brilliant-Cut Diamonds, SHOP NOW,CHAUMET.
That evening, our protagonist grows tired of the pomp and circumstance of the people she’s with. She wants to revel in the sartorial splendour of these histrionic jewels, their immense craftsmanship and natural wonder. She whisks herself away from the crowd to find solace in the plush cabaret chairs of the Moulin Rouge resting underneath the iconic windmills.
The blinding high-jewellery accessories—namely Chaumet’s signature Jeux de Liens Harmony medallions—that decorate her decolletage and ornament her wrists serve as sartorial tinsel, a compelling finishing flourish that charms even the sternest pragmatists.
Bee My Love Stud Earrings in White Gold with Two Taille Impératrice-Shaped Diamonds of approx 0.5k SHOP NOW, Jeux De Liens Harmony Small Pendant in Rose Gold with Brilliant-Cut Diamonds SHOP NOW, Jeux De Liens Harmony Large Model Pendant in Rose Gold with Malachite and Brilliant-Cut Diamonds SHOP NOW, Liens Séduction Bracelet in White Gold with Brilliant-Cut Diamonds, SHOP SIMILAR, Chaumet. Bustier Dress in Fluid Stretch Velvet with Eggshell Fringes Plastron made of Sequin Ribbons, SCHIAPARELLI HAUTE COUTURE, DISCOVER THE COLLECTION.
Bee My Love Hoop Earrings In White Gold with Brilliant-Cut Diamonds (Set of Two) SHOP SIMILAR, Jeux De Liens Harmony Small Pendant in Rose Gold with Brilliant-Cut Diamonds SHOP NOW, Jeux De Liens Harmony Medium Model Pendant in Rose Gold with Onyx and Brilliant-Cut Diamonds SHOP NOW, Liens Séduction Bracelet in White Gold with Brilliant-Cut Diamonds SHOP SIMILAR, Jeux De Liens Harmony Bracelet in Rose Gold with Onyx and Brilliant-Cut Diamonds, SHOP NOW, Chaumet. Lingerie Mini Dress with Sequin Miniskirt in Nervures of Silk Satin, Pumps in Perforated Suede, FENDI COUTURE, DISCOVER THE COLLECTION.
Bee My Love Hoop Earrings In White Gold with Brilliant-Cut Diamonds (Set of Two) SHOP SIMILAR, Jeux De Liens Harmony Small Pendant in Rose Gold with Brilliant-Cut Diamonds SHOP NOW, Jeux De Liens Harmony Medium Model Pendant in Rose Gold with Onyx and Brilliant-Cut Diamonds SHOP NOW, Chaumet. Lingerie Mini Dress with Sequin Miniskirt in Nervures of Silk Satin, Pumps in Perforated Suede, FENDI COUTURE, DISCOVER THE COLLECTION.
Bee My Love Hoop Earrings in White Gold with Brilliant-Cut Diamonds SHOP similar, Jeux De Liens Harmony Medium Model Pendant in Rose Gold with Lapis Lazuli and Brilliant-Cut Diamonds SHOP NOW, Jeux De Liens Harmony Medium Model Pendant in Rose Gold with Onyx and Brilliant-Cut Diamonds SHOP NOW, Chaumet. Sparkling Embroidered Asymmetrical Bustier Dress, TONY WARD COUTUREDiscover the collection.
Jeux de Liens Harmony Small Pendant in White Gold with Brilliant-Cut Diamonds Shop Now, Jeux De Liens Harmony Medium Pendant in White Gold Set with Brilliant-Cut Diamonds, SHOP SIMILAR, Chaumet.
Tomorrow, she’ll sail into the world of fantasy again. But tonight, like every night, is a moment for the dreamers. Those who, like the high jewellery houses, imagine the possibilities of a world made more beautiful by the creation of enchanting creations and accessories which thread together centuries of tradition. Here, in the city of lights, fulfilling your reveries is a matter of indulging in your heart’s desires.
Bee My Love Ring in Rose Gold with Three Taille Impératrice (Empress-Cut) of approx 0.23k each, SHOP NOW, CHAUMET.
BEE MY LOVE HOOP EARRINGS IN WHITE GOLD WITH BRILLIANT-CUT DIAMONDS SHOP SIMILAR, Chaumet.
JEux De Liens Harmony Medium Pendant in White Gold with Brilliant-Cut Diamonds, SHOP NOW, Chaumet.
Liens Séduction Bracelet in White Gold with Brilliant-Cut Diamonds SHOP SIMILAR, Jeux De Liens Harmony Bracelet in Rose Gold with Carnelian and Brilliant-Cut Diamonds SHOP NOW, Jeux De Liens Harmony Bracelet in Rose Gold, with Onyx and Brilliant-Cut Diamonds, SHOP NOW, Chaumet. Tulle Dress with Silk Thread Embroideries with One-Sided High Shouldered Collar and Cape, TONY WARD COUTURE Discover the collection.
CREATIVE DIRECTION: MARNE SCHWARTZ & DANÉ STOJANOVIC PHOTOGRAPHY: FERNANDO GÓMEZ FASHION DIRECTION: ANNA CASTAN EXECUTIVE PRODUCER: JEAN-MARC MONDELET HAIR: JEAN LUC AMARIN MAKEUP:ALISONN FETOUAKI MANICURE:JESSICA MALIGE LIGHTING ASSISTANT: FAYÇAL BOUHASSOUN PHOTOGRAPHY ASSISTANT: ROSA DE LA PAZ FASHION ASSISTANTS: GABRIELA CAMBERO & IMOGENE LEGRAND MODEL: FRIDA AASEN / WOMEN PARIS
TOP BANNER IMAGE: Bee My Love Hoop Earrings in White Gold with Brilliant- Cut Diamonds, SHOP SIMILAR. Bee My Love Necklace in Rose Gold with Brilliant-Cut Diamonds SHOP SIMILAR, Bee My Love Cuff in Rose Gold with Brilliant-Cut Diamonds SHOP SIMILAR, Bee My Love Ring in Rose Gold with Brilliant Cut Diamonds SHOP SIMILAR, Bee My Love Bracelet in Rose Gold with Brilliant-Cut Diamonds, SHOP SIMILAR, CHAUMET. Metallic Wave Dress, BALMAIN COUTURE, DISCOVER THE COLLECTION.