Image credit: Instagram/chanelofficial

In a recent development, luxury French fashion house Chanel has announced it will begin producing masks and blouses to assist the ongoing COVID-19 health crisis and the related shortages in personal protective equipment for medical professionals.

“Today we are mobilising our workforce and our partners… to produce protective masks and blouses,” the brand outlined in an official statement over the weekend. According to a report on Business of Fashion, the luxuriate is currently working on prototypes that will be put into production once approved by medical authorities.

It was also noted that the brand would not be putting any of its staff into temporary unemployment, regardless of the current financial consequences on the retail environment.

The news comes after announcements from other businesses including LVMH, Zara, H&M, Coty and Prada who explained they would be halting regular production to instead focus resources towards necessary items such as PPE and surgical masks.

The good news, while small, is a nice change to an otherwise dismal news cycle, and a wonderful display of big business pitching in, despite their own challenging positions.

thoughts?