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Jasmine Sanders and Lottie Moss for Bulgari Credit: Ellen von Unwerth
For a classic Roman house steeped in history, Bulgari has made a pretty savvy modern habit of aligning with hot young things with reams of style and street cred.
First, Victoria’s Secret supermodel and Swift Squad founding member, Lily Aldridge – last count, 5.2 million followers on Instagram – was named the brand’s new global ambassador in 2016, fronting a slick advertising campaign shot by Mario Testino.
Then earlier this year, Bella Hadid (Insta-tally 14m+ and rising) joined the Bulgari famiglia, after being appointed face of its Autumn/Winter 2017 accessories range, including the brand’s now signature Serpenti bag style with its gilded snake-head motif.
And now, American model-slash-actor Jasmine Sanders – aka Golden Barbie, as she’s known on social media, where she has 2m+ ‘friends’ – joined the clan. With exotic looks and striking green eyes, Sanders is a close friend and oftentimes travelling companion to Kim Kardashian, with the pair often cropping up on one another’s feeds.
Jasmine Sanders (aka Golden Barbie) fronts the newest Bulgari Serpenti campaign Credit: Ellen von Unwerth
The 26-year-old catwalk star and former Ralph Lauren face who dates popular US television presenter, Terrence J (former host of E News!) fronts the launch campaign for Bulgari’s new Serpenti Twist watch.
She’s joined by two more models-of-the-moment, Lottie Moss (younger sister of Kate) and Caroline Vreeland (grand-granddaughter of magazine legend Diane) in the glam 70s-vibe shots shown throughout this article, all captured by photographer and film-maker Ellen von Unwerth.
Sanders, Moss and Caroline Vreeland for Bulgari Credit: Ellen von Unwerth
And the other star of the snaps? The any-occasion Serpenti Twist, a double wrap-around watch which comes in steel or pink gold, both with and without diamonds in the face, and interchangeable straps in calfskin or Karung, the very soft skin of a non-venomous water snake. Like Golden Barbie’s addictive social feed, it’s waiting for your perusal in Bulgari boutiques right now. Prices start at $5650 for the non-diamond face and black Karung strap.
