BROOKLYN, NEW YORK – FEBRUARY 06: Zendaya attends the Bvlgari B.zero1 Rock collection event at Duggal Greenhouse on February 06, 2020 in Brooklyn, New York. (Photo by Bennett Raglin/WireImage)

NEW YORK CITY: Brooklyn’s bygone era used to play host to many a throbbing rave. Ask any cool New Yorker and they’ll tell you their nostalgia for the time runs as deep as the house sets – the true star and heartbeat to any good, days-long party. On Thursday night, Bulgari harped back to this time, reimagining the warehouse party at the east borough’s famous Navy Yard – one with Zendaya, Lily Aldridge and Ciara’s “1, 2 Step”.

The bash marked the launch of Bulgari’s bold B.zero1 Rock collection – and the Italian jewellery and accessories house’s production budget for the night seemed as bottomless as the prosecco. Ornate, orange archways – meant to resemble a Roman ruin – greeted more than 1000 guests as they collected passing hors d’oeuvres and joined the well-heeled congregation at the centre of the dance floor. Spirits were high but the see-sawing neon strobe lights above guests at Duggal Greenhouse were higher as smoke machines heralded the arrival of Bulgari faces: Zendaya (in Rahul Mishra), Lily Aldridge (in Alexander Wang) and Naomi Scott (in Prabul Garung). Each were wearing jewellery estimated at millions and were followed closely by security guards.

While American singer Becky G opened the music performances, it was Ciara – twerking and announcing she was pregnant with her third child – who had the model crowd dancing with renditions of hits “Goodies” and “1, 2 Step”. Candice Swanepoel – in a burgundy knitted Cult Gaia and stacked in Bulgari rings – was spotted dancing with stylist Elizabeth Stewart. Also in attendance were Martha Hunt, Carolyn Murphy, James Turlington and one man in head-to-toe floral and on stilts. Diplo – in a mustard yellow suit, ten-gallon hat and western bolo tie – took to the decks to see the party out til the lights came up at 1am.

Bulgari today announced it made a major donation to the Lazzaro Spallanzani Hospital in the brand’s hometown of Rome, the first medical team to isolate the deadly coronavirus. “The team of researchers can now work with the most technologically advanced tools, accelerating the achievement of the result and to benefit everyone on the planet potentially victim of the virus, starting from China where it exploded first,” Bulgari CEO Jean-Christophe Babin said in a statement.