It’s time to think pink – even when it comes to your brows.

Benefit Cosmetics – our favourite, very pink brow buffs – are giving back to girls and women in need with a special magenta edition of their amazing 3D BROWtones. Launching today, the magenta shade of 3D BROWtones highlighting gel comes in beautiful rose gold packaging and will be sold year-long with 100% of the profits going to local charities Look Good Feel Better, Sister2Sister & Fitted For Work, all who work to empower women and girls. This 3D BROWtones is the same 12-hour*, waterproof* brush-on gel with a custom mess-proof brush that applies evenly from root-to-tip – just in a glorious shade of pink.

But the beauty altruism doesn’t stop there. During the month of May, 100% of profits from all Benefit Brow Wax Services in Myer will also be donated to Look Good Feel Better, Fitted For Work and Sister2Sister as part of the brand’s The Bold Is Beautiful Project. A global initiative, the Project works to create long-lasting, meaningful and positive change in the lives of women and girls worldwide through local charities by providing education and mentorship, economic self-sufficiency and access to wellness. Since its inception in 2015, Benefit has raised and donated over 16.5 million dollars (USD) to local charities supporting women and girls. This year in Australia, they have pledged another $200,000 AUD which will bring the total donation to $1 million AUD in 5 years.

An impressive feat to say the least, now you can give back too, just by getting a tint and shape, or colouring your arches pink.

Bold Is Beautiful 3D BROWtones in Magenta is $43 and Available today, Wednesday 1st May, from all Myer Benefit counters.