MILAN, ITALY – SEPTEMBER 23: A model is seen backstage for Alexandra Moura fashion show during the Milan Fashion Week Spring/Summer 2020 on September 23, 2019 in Milan, Italy. (Photo by Rosdiana Ciaravolo/Getty Images)

Foundation is the cornerstone of any good makeup routine, so it makes sense to have a rolodex of A+ formulas on-hand. Black Friday presents the ultimate opportunity to invest in a new go-to, so to help cut though the noise (and the endless stream of options), we’ve hand-picked a selection of quality picks for a range of preferences. From dewy to matte, full coverage to sheer. Find your new favourite (at a discount) below.

This new launch is an interesting formula as it applies like a fluid, but dries down to an airy, matte finish. Best for those who want light to medium coverage that isn’t too thick, but isn’t super dewy or luminous either.

Kat Von D True Portrait Foundation, now $48. SHOP NOW

This editor favourite is always sold out, and for good reason. It’s the perfect natural-looking coverage, while still visibly improving skin tone and texture. The finish is quite radiant, but not excessively shiny. It also has an SPF of 50+, so offers additional protection on top of your regular sunscreen. Snap it up before it sells out (again).

It Cosmetics Your Skin But Better CC Cream, now $52. SHOP NOWOffering slightly more coverage than the It Cosmetics option, YSL have nailed the dewy-but-full-coverage look to a tee. This contains hyaluronic acid, so it’s great for those who find their foundation creases or settles throughout the day. The squeezy tube makes it ideal for travelling, too. Apply with fingers for a more natural result, or a brush if you prefer perfection.

YSL Beauty Touche Eclat All In One Glow Foundation, now $67. SHOP NOW

If you’re into flawless skin, Makeup Forever is an ideal pick thanks to its natural but full coverage finish. Unlike some heavy-duty options, its light and won’t crack or crease with prolonged wear. It has a natural to matte finish, and reduces the appearance of midday shine tenfold.

Make up For ever Ultra HD Foundation, now $54. SHOP NOW
Giorgio Armani Luminous Silk is iconic thanks to its fluid consistency, radiant finish and natural but excellent level of coverage. Loved by celebrities, makeup artists and editors alike, you’d be hard-pressed to find a face not wowed by its power.

Giorgio Armani Luminous Silk Foundation, now $85. SHOP NOW

For those who have tried 101 foundations to no avail, meet Estee Lauder Double Wear. It’s a full coverage, sweat-proof, shine-proof, life-proof product that will not falter. It’s got a matte finish and conceals everything from spots to dark circles. If you want something that’s going to go the distance, this is it. It comes in an impressive (and necessary) range of shades too.

Estee Lauder Double Wear Foundation, now $50. SHOP NOW