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In a world of fleeting micro trends and aesthetics, the key to cultivating a wardrobe that serves you well all year long is investing in good basics.
Though much has been said about the elusive ‘capsule wardrobe’, there’s no one way to go about creating one. After all, one person’s ‘basic’ may not be another’s, and as we’ve seen, personal style has become a focus for many, making the concept of a closet staple more open than ever.
That said, there are plenty of brands on the market offering a spectrum of effortless designs that can easily be worn over and over again. From the perfect t-shirt in any colour to the any-weather trench coat, being a more conscious consumer of fashion is all about purchasing high-quality pieces that can be mixed and matched with the rest of your wardrobe for life.
Ahead, see our edit of the best clothing brands to shop for basics that are anything but boring.
Best clothing brands for wardrobe basics
FLORE FLORE
Founded in 2021 by Amsterdam designer Flòrian van Zuilen, FLORE FLORE focuses on simple pieces made beautifully. Think soft organic cotton tanks, perfectly cut shirts from Italian Albini fabrics, and easy silhouettes you reach for again and again.
Not only are designs crafted with a perfect timeless aesthetic, everything is produced in small, family-run factories in Portugal, and the brand’s commitment to quality and sustainability shows in every detail, from the stitching to the FSC-certified packaging.
Shop here.
Jac + Jack
For two decades, Jac + Jack has been a destination for unstructured ease, with designs fashioned in the softest fabrics for that sought-after lived-in feel. Pieces are versatile, easily layered, and work for every season for maximum ease. Even the brand’s curated colour palette comprises nuanced neutrals and tonal variations that add intrigue to a simple silhouette.
Shop here.
Bassike
Achieving complete carbon neutrality, Australian label Bassike is a one-stop shop for everyday wardrobe pieces, including items that work equally well after dark. Whether it’s boxy tees and slouchy trousers or maxi skirts and polished outerwear, you’re sure to find what you’re looking for.
Shop here.
Kowtow
New Zealand label Kowtow is not only a brand committed to Fair Trade production and sustainable fabrics, but also offers a whimsical take on wardrobe staples, ensuring you’ll secure their pieces for good. Particularly if you’re after roomier fits that still flatter, Kowtow has you covered.
Shop here.
Everlane
Everlane changed the game when it launched over a decade ago, providing a fresh take on everyday staples that filled a massive gap in the market. Though many brands may have followed suit, its transparency, affordable pricing, accessible sizing and functional designs keep it a go-to for all.
Shop here.
Baserange
The pieces you layer with time and time again don’t have to consist solely of lacklustre t-shirts. For basics with a bit of an edge, look to Baserange. With its ethical practices, manufacturing transparency, sustainable fibre use and contemporary design details like inverted seams and contrast stitching, you’re getting so much bang for your buck.
Shop here.
St. Agni
Another brand that breathes life into neutrals is Byron Bay-born label St. Agni. Taking an unconventional approach to your usual staples, it offers a modern minimalism rooted in a timeless ’90s feel.
Shop here.
Courtney Zheng
Courtney Zheng is a go-to if you love wardrobe staples with a bit more attitude. The local label is known for clean lines, relaxed tailoring and luxurious fabrics that feel refined without being precious. Neutral palettes, minimalist prints and fluid silhouettes with thoughtful detailing make even simple pieces feel elevated, ensuring garments that will serve as far more than a seasonal favourite.
These are the staples you reach for when you want something timeless but still quietly fashion-forward.
Shop here.
Uniqlo
What could we say about Uniqlo that hasn’t already been said? Not only can you find just about every ‘basic’ you could possibly need—from top to toe and in every colour, too—but the affordable prices and quality make this Japanese retailer a no-brainer.
Shop here.
COS
If you prefer a roomier fit, COS has become a global favourite for its structural, breathable silhouettes, essential to every modern wardrobe. If you’re after the perfect blazer for work, high-quality denim or everyday maxi dresses, there’s no better place to start your search.
Shop here.
Leset
Taking the ‘day-to-night’ sentiment quite literally, Lili Chemla founded LESET to create basics inspired by the cosy separates that typically don’t get much mileage outside the home. Now, it’s an It-girl favourite for pieces packed with charm and designed for versatility.
Shop here.
The Frankie Shop
If you haven’t already heard of TheFrankieShop, you’re in for a treat. Offering a wide array of unfussy tailoring and modern essentials, the brand is a wonder for restocking your work wardrobe with pieces that never go out of style.
Shop here.
TOTEME
For high-end, minimalist pieces with a timeless appeal, TOTEME has quickly become a pinnacle of Scandi sophistication. The brand’s selection of trousers and outerwear is particularly worth every penny.
Shop here.
ZERO MEANING
ZERO MEANING is the latest Australian label making everyday dressing feel calm, considered and always contemporary.
The unisex brand focuses on pieces you’ll actually wear on repeat: nothing fussy, nothing overdesigned, just well-made staples—all crafted in Spain and finished in Australia and Italy—that fit smoothly into your life.
Shop here.
