She’s drawn comparisons to the supermodels of the 1990s with her choice of off-duty wardrobe and red carpet looks at Cannes of late, but Bella Hadid’s latest nod to the ’70s is an entirely commercial affair.
The model stars in Nike’s latest campaign for its throwback Cortez style trainer, dressed and shot in a style that’s more Charlie’s Angel than high-glam Victoria’s Secret one.
But high-waisted denim flares and a cute cropped top is was exactly what cool girls would have been wearing way back when the iconic trainer first hit the market in 1972, its signature red and blue stripes blended with the white leather base making it the ultimate All-American sneak.
The style went on to become Nike’s best-selling that decade, thanks in large part to it being the footwear of choice for some of the biggest hip-hop stars at the time as well as serious elite athletes, meaning it crossed appealled to a broad fanbase aesthetically and culturally.
To celebrate its 45th birthday, the mega-brand has recalled Cortez from the archives and called on another pop culture star to be its champion. Bella Hadid, announced last year as the face of Nike amid some controversy, fronts the official campaign for the shoe, which is now on sale in stores, on the Nike website (for $115) and on e-retailers like ASOS (for $119) and Stylerunner (for $140) from May 30.
See below for more pictures of Hadid in the Nike Cortez campaign, plus a token cool-guy shot to remind us this is a unisex style…
Nike, Classic Cortez leather trainers, $115. SHOP NOW
Credit: All images supplied