Thanks to the power of the internet, non-BIPOC people are being presented with multiple ways to work at becoming a non-racist ally: reading, self-educating, protesting and having difficult conversations included. Spending money and shining a light on BIPOC-supporting companies is another way (should you be in a position to do so). As a start point, we’ve compiled 10 beauty brands that are either BIPOC-owned or support Black and Indigenous Communities you can shop or simply share with friends and family. From plant-based feminine care to divine tuberose-scented body oil, you’re sure to find a few forever favourites in the list below.

Vernon Francois Hair 

Vernon François is a hairstylist with his own haircare line. It’s designed for all hair types, but specifically curly, coiled and textured styles. Think buttery deep conditioners and co-washing shampoos. You can purchase at Sephora.


Liha Beauty

Liha Beauty belongs to best friends Liha Okunniwa and Abi Oyepitan, who were inspired by their African roots and the idea of shifting beauty cultural norms. Produced ethically and in small batches, the edit is small and considered (and now stocked on Net-A-Porter). Try the Idan Oil, a heavenly oil blend of coconut and tuberose – use it on hair, body and for dry skin types, the face.



Briogeo belongs to Nancy Twine, a NYC-based woman of colour who turned her knack for making DIY hair treatments into a Sephora-stocked natural product line. Her brand has something for every hair type without compromising on scent, texture or a luxurious user experience. Try the Banana Coconut Shampoo – it smells like a pina colada and banana bread had a baby. 


Bush Medijina

Bush Medijina is produced in Australia by Indigenous women using native botanicals and bush recipes passed down through the generations. They make incredible balms, hair oils and body butters – like the Breathe Easy Balm that features peppermint and eucalyptus infused into a base of beeswax and coconut oil. Shop the range here.


Shea Moisture

Shea Moisture first came about in 1912 by Sofi Tucker, who sold shea butter-based salves and soaps at the markets in Sierra Leone. In 1991, her Harlem-based grandson Richelieu Dennis launched it as a beauty brand with partner Nyema Tubman, and it has since grown to become synonymous with care for natural, textured and coiled hair types. But since, it’s expanded to bath and body, as well. In Australia, you can purchase most of the range at Priceline.



Co-founders Trinity Mouzon Wofford and Issey Kobori created Golde in 2017 to inject colour and a little good energy into the wellness space. The result was a range of wellness powders and face masks wrapped up in delicious, sorbet-hued packaging. Now stocked on Goop, Sephora and in Urban Outfitters, the brand is going from strength to strength. Try the Matcha instead of that second coffee every day.


KNC Beauty

KNC Beauty belongs to Kristen Noel Crawley who came up with the idea to create her own lip sheet mask whilst in Tokyo. Now, the brand is Instagram dynamite – both in its original pink lip treatments, Supabalm Lip Balm and star-shaped under eye masks. Shop the range on Net-A-Porter.


Beneath Your Mask

Beneath Your Mask is a luxurious, non-toxic beauty brand founded by Dana, a long-term sufferer of an aggressive form of Lupus. The line includes a small curation of incredible face and body products, all loaded with nourishing, clean ingredients. Try the Indulge Total Body Elixir – an incredible blend of natural oils and extracts.


Pat McGrath Labs

A makeup-lovers dream, Pat McGrath Labs is the eponymous product line from one of the world’s most lauded makeup artists. Known for high drama and deep pigment, it offers inclusive shades and the most incredible textures for a variety of skin tones.


The Honey Pot Company 

A pioneer in plant-based feminine care, The Honey Pot Company is a range of clean, non-toxic, science-backed products developed by Bea Dixon (who came up with the business idea whilst dreaming). The cover a range of vaginal health aspects, from menstruation to pregnancy.