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The Kardashians have well been the paper cut-out references taken into plastic surgeon’s offices across the world. Even in Australia, magazine coverlines rely on Kim or Khloe’s own fine lines and (suspected) facelifts to, er, lift circulation. 

But one Australian cosmetic surgeon has gone a step further and the reality television family are not cashing in at all. According to TMZ, Melbourne-based surgeon Dr Gary Eldridge has just filed for a U.S. trademark on his “minimally invasive face/neck lift” which he calls the “Kardashian Facelift”. Performed under local anaesthesia and setting you back $1870, the procedure is reportedly a painless injection of fibrin protein which causes the skin to rejuvenate itself. 

Perhaps the funniest part of this tale is Dr Eldridge says the facelift isn’t named after the famous dynasty at all but is instead after his daughter’s dog, Kardashian. 

Nice try Dr Eldridge. We think the procedure was perhaps inspired by something like this: