After last year’s spectacular festival of beauty, #MECCALAND, the country’s biggest beauty playground is back and better than even in 2019, this time landing in Sydney.

Balloons and beauty at Meccaland, Melbourne, 2018

From May 17th to 19th, #MECCALAND arrives in Sydney for a 3-day festival of beauty. With over 40 of the best global brands setting up shop, an incredible and immersive universe awaits. Too Faced, NARS, Hourglass, Urban Decay, Drunk Elephant, Mario Badescu, MECCA MAX and Isle of Paradise are just some of the brands to be found within each of the beauty-full worlds, with festival-goers able to shop must-have product before anyone else and experience up-close-and-personal moments with some of the industry’s brightest stars including celebrity makeup artists Mia Connor, Max May and Emma Chen, brand founders Zoë Foster Blake and Elle Ferguson, and It gals and guys including Shani Grimmond.

The Hourglass stand at Meccaland, Melbourne, 2018

Each of the five #MECCALAND worlds will offer keen beauty zealots something different. There’s ‘Popstar Park’, a total playground for the beauty obsessed and ‘The Queendom’, where beauty royalty reigns supreme. Or for a true makeup metropolis, follow the bright lights and head to ‘City of Lights’ for that big city beauty feel. And for those wanting to slow it down a little, ‘The Wildflowers’ world is a field of dreams for the beauty bohemian, while ‘Temple of You’ will offer a moment of zen for the mind, body and soul. The main stage also makes its return, hosting a jam-packed schedule of beauty lessons and panel discussions for those looking to hone their skills with the best of the best.

A pink ball-pit inside Mecca Max, Meccaland, 2018

Choose from five sessions across three days, with a three-day ‘pass’ option available (for those who just can’t get enough). Ranging in price from $69 – $149 + booking fee, all tickets provide access to the event, main stage entertainment, global brand experts and of course, juicy giveaways.

A world of next-level experiences, superstar guests and limited-edition products, beauty lovers get ready for #MECCALAND – take two.

Passes are expected to sell fast so customers are encouraged to sign up to MECCA’s Beauty Loop loyalty program for exclusive pre-sale access at 8am AEST on Tuesday 19 March (tomorrow!)

General public admission will then go on sale at 8am AEST on Wednesday 20 March. For more information and to purchase a pass, visit To keep up to date with session times, special appearances and sneak peeks, follow @meccamaxima on Instagram and Facebook.

May 17–19 2019 5 Locomotive Street, Eveleigh, NSW

A riot of colour at Meccaland, Melbourne, 2018