Australian cricket legend Merv Hughes has put his money where his mo’ is. And it’s a big ‘mo to fill.

To launch the Priceline Pharmacy ‘Misterhood for the Sisterhood’ fundraiser in Sydney recently, the former cricket star and quintessential ‘Aussie bloke’, turned his famous moustache into a glittering, sparkly pink to kick off a national drive to raise $1 million for the Priceline Sisterhood Foundation this June.

For an all-girl clique, Merv is the first ever ‘Mister’ to join the Priceline Sisterhood Foundation, proudly supported by its Priceline Sisters, Ita Buttrose, Ada Nicodemou, Samantha Harris and Ellyse Perry.

To raise funds for the Foundation, which supports five charities that help women and their families, Merv is ditching his usual attire and will be sporting a very chic Beauty Advisor uniform as he visits Priceline Pharmacy stores nationally to complete challenges to help drive donations.

“I’ve partnered with Priceline Pharmacy as I believe it’s important for blokes to get on board and support this cause because these charities help women and their families. I have a wife, mother and daughter so I’m passionate about making sure there are support structures that help families and communities. I want to raise some serious cash and awareness for these charities,” Hughes said.

And Priceline couldn’t be happier with their latest laddish acquisition. “We are so excited that an Aussie icon like Merv has joined us as the first male ambassador for the Priceline Sisterhood Foundation. Having Merv serve customers in a Beauty Advisor uniform will certainly grab people’s attention! There will also be local Misters in our stores doing similar challenges to drive donations. We want people to step out of their comfort zones to give back to charities that are important to all of us,” Priceline Pharmacy CEO Richard Vincent said.

“At Priceline Pharmacy we are incredibly proud of the work we do to support the Priceline Sisterhood Foundation. This June all our stores will be participating and organising their own fundraising initiatives and events.”

Until 7 July, customers can get involved and show their support by heading into their local Priceline Pharmacy to purchase a $2 scratchie for a one-in-five chance of winning a prize, with all contributions going to the Priceline Sisterhood Foundation. During the month, where will also be exciting fundraising events happening in all stores, wth a guest appearances by the man and ‘mo himself.

Charity partners of the Foundation include: Look Good Feel Better, Children First Foundation, Perinatal Anxiety & Depression Australia (PANDA), Dementia Australia and Raise Foundation. Sisters are not only doing it for themselves, but those in need, too.

For more information on the campaign, the schedule of Merv’s store visits or to make a donation online visit: